Job Description

Join Our Team: Make a Difference in Video Advertising at Leads.io

Your Opportunity at a Forward-Thinking Lead Generation Agency

Leads.io, a technology-driven lead generation agency with a global footprint, is on the lookout for talented individuals passionate about video advertising. Our mission is to drive client growth through innovative strategies, and we\'re inviting you to contribute your creativity and expertise to this goal.

Role Overview: Ad Creative Strategist

We\'re seeking an Ad Creative Strategist to enhance our Growth Marketing team. This role is ideal for someone who excels at combining creative vision with analytical insights to develop video ad campaigns that are both engaging and effective.

As an Ad Creative Strategist, you will be instrumental in creating advertising strategies that meet our clients\' objectives and marketing goals. Your role will involve leading the creative process, experimenting with new video formats, and collaborating with our team to produce compelling content.

Your Responsibilities:

• Craft ad creative strategies that support client goals and marketing objectives.
• Lead the creative development process, encouraging innovation and guiding performance designers.
• Explore and implement new video advertising concepts, staying abreast of the latest trends.
• Conduct research to gain insights into target audiences, creating videos and visuals that resonate with them.
• Collaborate with teams across the company to trial new creative ideas and measure their effectiveness.
• Work with marketing, web design, and other creative team members to develop integrated campaigns that combine visuals, videos, and copy.
• Present creative strategies and concepts to clients, providing insights into their potential impact.
• Monitor the performance of creative assets, using data to inform future strategies.

Why Choose Leads.io?

At Leads.io, we\'re dedicated to providing effective lead generation solutions across a variety of channels. Our global team is committed to excellence, innovation, and supporting our clients\' success.

We value teamwork, accountability, and a proactive approach to challenges. Leads.io offers a dynamic work environment where you can develop your skills and contribute to a variety of exciting projects.

If you\'re looking for a role where you can make a significant impact in video advertising within a supportive and innovative company, we\'d love to hear from you. Join us in shaping the future of digital advertising.

Requirements

Seeking Video Advertising and Creative Talent: Your Qualifications

We\'re looking for individuals who bring a blend of creativity and expertise in video advertising to our team. Here\'s what makes you the ideal candidate:

• Experience with Impact: You\'ve played a creative role in an advertising or marketing setting, where digital video advertising was a key part of your work. Your contributions have made a noticeable difference, and you\'re ready to bring that experience to a team that values innovation.
• Technical Savvy: You\'re proficient with design tools and software, especially within the Adobe Creative Suite (After Effects, Photoshop, Illustrator, InDesign). Your skill set allows you to bring creative visions to life, from initial concept to final output.
• Design Mastery: You have a solid understanding of design fundamentals, including typography, color theory, composition, and texture. This knowledge enables you to craft visuals that aren\'t just seen but felt and remembered.
• Digital Advertising Knowledge: You\'re familiar with the landscape of digital advertising platforms, including Google Ads, Facebook Ads, and Instagram. This understanding allows you to design with performance in mind, knowing what engages audiences across different channels.
• Innovation and Creativity: You\'re a creative thinker, always on the lookout for fresh and innovative ideas. You\'re not afraid to push boundaries and explore new concepts that can captivate and engage.
• Analytical Approach: You have a data-driven mindset, comfortable with analyzing performance metrics to understand what works and why. This analytical approach informs your creative decisions, ensuring your designs are not just creative but effective.

Join Our Diverse and Inclusive Team at Leads.io

At Leads.io, we believe diversity and inclusivity are the cornerstones of success. We\'re committed to creating an environment where everyone, from any background, is valued and given the opportunity to thrive. We welcome candidates of all races, genders, sexual orientations, religions, and abilities to apply.

If you\'re passionate about video advertising and creative design, and you\'re looking for a place where your work will make a real impact, we\'d love to see you apply. Join us in driving success through creativity and innovation.

Benefits

What\xe2\x80\x99s in it for you?

• 20 holidays per year
• Hybrid working
• An open and inclusive culture that fosters personal growth and initiative
• Knowledge sessions hosted by internal and external experts
• Great lunch on Fridays to celebrate the weekend
• Employee Benefits Plan which includes Life Insurance, Accidental Death & Dismemberment, Extended Health Care, Dental and Dependent Life
• Flexible working hours
• Provided equipment (Macbook, mouse/keyboard)
• Access to mental health support through OpenUp is offered anonymously and without cost
• The opportunity to work fully remotely for up to a month per year from a location of your choice

Excited? Wait until you see our cultural values!

\xe2\x9c\xa8 Trust \xe2\x80\x93 At Leads.io, we emphasize accountability and transparency, setting the foundation for genuine partnerships.

\xe2\x9c\xa8 Own it \xe2\x80\x93 Ownership entails having pride in both your work and yourself. We each aim to take a personal initiative in improving our business, so being the best version of yourself is the best-case scenario for us.

\xe2\x9c\xa8 Grow smart \xe2\x80\x93 Our vision is to become a global frontrunner in lead generation. We are committed to continually scaling our business whilst also growing as individuals in the process.

\xe2\x9c\xa8 Thrive as a team \xe2\x80\x93 We believe that teamwork is a key ingredient to obtaining outstanding results. While holding personal work ethics in high regard, we also encourage a working environment that is both social and more enjoyable through teamwork.

Our recruitment process is designed to ensure the best fit. It comprises a phone meeting to discuss qualifications, followed by two interviews for skills and cultural alignment. Between the interviews, an assessment will be requested. If successful, we will extend a formal offer. Upon acceptance, you\'ll embark on your exciting journey with Leads.io.

Ready for your new challenge? Apply now, and we will be in touch with you soon!

Leads.io