Job Description

Company DescriptionWe are Influence + Impact.MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year! As part of the fast evolving PR and social media discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work!MSL is known as a strategic communications powerhouse, with deep expertise in consumer and corporate PR. Specializing in delivering multichannel, creative campaigns for some of the world\'s most iconic brands, all our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.MSL is also a trailblazer in influencer marketing, having created some of the country\'s most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we\'ve pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG, gaming, retail, financial services and healthcare brands.As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi, Publicis, Starcom, Sapient and Zenith.We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space and on a strong growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a varity of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work.About the roleAs an Account Manager, your role within our collaborative team is crucial. You\'ll be instrumental in supporting culturally-driven campaigns, taking charge of project management, fostering client relationships, and working closely with teams to deliver exceptional ROI for both national and global brands. Your skillset should encompass strong proactive and reactive communications, media relations experience, proficiency in data analysis and insights, as well as expertise in social media, experiential marketing, influencer engagement, and managing consumer, corporate, and lifestyle brands.Crafting communications that resonate within diverse cultures requires a solid foundation of data and insights. We\'re in search of someone with a distinctive perspective, who thrives in trend analysis, data interpretation, comprehensive research, and innovative ideation. This role calls for a passionate team player with a strong creative mindset, strategic expertise, and outstanding organizational capabilities.Some of the amazing work you\'ll do:

• Develop and support client communications across PR, events, media relations, and social media.
• Oversee various aspects of client programs, including research, strategy development, campaign execution, paid digital and social advertising, analytics, and reporting.
• Exhibit a deep understanding of client information, including business strategy, industry insights, and key stakeholders.
• Proficient in industry-standard tools and platforms, with strong research and data understanding, particularly in social and digital strategies, investigative research, and campaign analysis.
• Generate award-winning, creative ideas to boost client results and brand influence.
• Relentlessly pursue program effectiveness, managing day-to-day activities, implementation, monitoring, and evaluation.
• Foster creative thinking and inspire innovative approaches.
• Craft engaging content for media materials, such as editorial pieces, advisories, press releases, fact sheets, and briefing books, showcasing strong writing skills.
• Cultivate robust relationships with media contacts through written and verbal outreach, while efficiently managing media lists.
• Develop strategic social media and influencer campaigns to expand client communities and meet business objectives.
• Offer expert counsel to clients and colleagues on media, influencer, and digital trends, serving as a trusted thought leader.
• Cultivate enduring client relationships, proactively meeting their needs, proposing and implementing innovative ideas, and delivering expert counsel and exceptional service.
• Provide timely progress feedback to management.
• Promote an inclusive culture by coaching and mentoring team members.

QualificationsWho you are:

• 4-6 years of experience in public relations with consumer, lifestyle and/or health brands
• Extensive experience in media relations, social media, event management and influencer relations
• Experience with social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc. is needed
• A passion for working with exciting international brands
• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• Track record of developing creative public relations strategies and programs
• Entrepreneurial spirit and excitement to become an integral part of a new kind of agency
• Excellent communication skills, dynamic, team player, excellent time management and organizational skills
• Passionately committed to collaboration
• Excellent cross-functional leadership, presentation and communication skills; dynamic team player
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Superior time management and organizational abilities
• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners
• Ability to be flexible in a changing work environment and work well under pressure

Additional InformationWhat we\'re offering:

• Meaningful work where you can have a direct impact working on some of the biggest brands out there!
• A culture of entrepreneurship, creativity, growth and collaboration
• Work with top talent at an award-winning agency on a serious growth trajectory
• A focused commitment to career development and personal success - let us help you
• Highly competitive compensation and benefits package including substantial time off policies (like really. It\'s a big deal)
• Oh, and did we mention the perks?!
• All staff meetings so you\'re always in the know

If you are interested in applying for this position, \xe2\x80\xa6. Note that only those being considered for an interview will be contacted.Thank you very much for your interest in working at MSL Canada. We look forward to meeting you!MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.

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