Job Description

Company Description

We are Influence. Impact.

Transformation is our DNA and we live and breathe it at MSL. As part of the fast evolving PR discipline, we are constantly innovating and making it our mission to ensure we are thinking and doing the next and the new. Which makes our environment a very agile and exciting place to work!

MSL is an award winning agency, including winner of the SabreAwards, Canadian PR Agency of the Year for 2019!

MSL is known as a consumer powerhouse, specializing in delivering multichannel, creative campaigns for some of the world's most iconic brands. All our campaigns lead with creative storytelling and are rooted in big ideas driven by sophisticated data insights.

MSL are trailblazers in influencer marketing, having created some of this country's most recognized campaigns. We were there over twelve years ago navigating the social influencer space and as a result, we've pioneered truly unique approaches to reaching Canadians through influencer content. As part of our thirst for continual evolution, we have further transitioned and made the leap to expand our capabilities into digital marketing, managing high profile social and digital campaigns for several CPG and healthcare brands.

As part of the Publicis One network, we have a close working relationship with our sister agencies, including Leo Burnett, Saatchi & Saatchi and Zenith.

We are passionate about culture. Built on a foundation of collaboration, we are excited by innovation, and our employees are encouraged to aspire to entrepreneurialism. MSL is a place where your voice is heard and your opinion counts. We are leaders in our space on a growth trajectory. Our existing team of highly engaged individuals are constantly pushing themselves to succeed, working on stimulating challenges in a variety of areas that push us to think in a different way. We have a focused commitment to career development and personal success; we care about our people and cultivating a great environment where people feel proud to work.

MSL Canada has offices in Toronto and Montreal and is proud to be a part of MSLGROUP, Publicis Groupe's global strategic communications and engagement network.



As an Account Manager, you will be working as part of an account team that develops and delivers strategic, creative client programs. Your job is to tell the client's story and relentlessly pursue the best ROI, with a focus on executing programs and developing client relationships. An essential ingredient of your success is the ability to partner and collaborate with a number of internal and external stakeholders.

We're looking for a passionate team player with very strong creative thinking and organizational abilities. A strategic, creative and analytical thinker who can help create cross-channel media strategies for our clients.

Some of the amazing work you'll do:

• First and foremost, you'll put your exceptional account management skills to work in developing solid client relationships and working with some of the biggest brands out there: keep in regular contact with clients, anticipate their needs, offer new ideas and offer to implement them, and provide expert counsel and outstanding overall account service

• Building strategic social media campaigns that leverage influencer and custom created assets to grow client communities and achieve business goals

• Developing workback schedules that deliver against approved plans

• Providing recommendations for recommended influencer partners and social platform best practices as part of integrated recommendations

• Negotiating and contracting influencers who are approved as part of our recommendations to support organic and paid social

• Building social content strategies that place our ads across social media platforms (TikTok, Pinterest, IG, Facebook, Twitter, Google AdWords for video)

• Liaising with production teams who develop custom creative for social for our clients to ensure they meet brand guidelines and timelines for publishing

• Developing monthly content calendars for client social accounts we own and manage

• Participating in forecasting and managing budgets for a specific set of client accounts; keeping the team and managers abreast of changes and suggesting solutions to any issues

• Implementing (publishing and monitoring) social media plans across all online channels

• Using your knowledge of industry & brand best practices and trends to innovate on how we do things

• Utilizing MSL priority research tools to uncover relevant consumer insights, monitor social conversation, sentiment, and brand awareness

• Participating in brainstorming sessions; The sky is the limit with creative thinking - bring your A-game and encourage others to think outside the box

Qualifications

Our successful candidate will possess some of the following attributes below. This is just a starting point - if you feel you don't meet the suggested experience and/or skills, we still encourage you to apply!

Who you are:

• 3-5 years of experience in a social media

• Passionate about how content creators can supercharge brand social strategies and want to learn more

• Interest in developing skills in influencer relations and management

• Strong client and account management skills

• Proficient in social media and digital eco-systems a.k.a. not afraid to get a bit nerdy

• Some content production experience is preferred (understanding creative for social media and overall content strategy & development)

• Genuine curiosity about how technology and innovation affect how consumers and brands communicate with one another

• Passionately committed to collaboration and team culture

• Strong proficiency across publishing, monitoring, and managing social platforms including TikTok

• Strong interpersonal abilities to effectively manage all internal and external relationships, vendors and agency partners

• Ability to be flexible in a changing work environment and work well under pressure

• Comfort with analyzing data, deriving insights, and building creative output to meet client objectives

Additional Information

What we're offering:

Meaningful work where you can have a direct impact working on some of the biggest brands out there!

A culture of entrepreneurship, creativity, growth and collaboration.

Work with top talent at an award-winning agency.

A focused commitment to career development and personal success - let us help you!

Highly competitive compensation and benefits package including substantial time off policies (like really. It's a big deal).

Oh, and did we mention the perks?! Parental leave top-up program; annual summer offsites; regular social events; teams and clubs; and weekly Pilates just to name a few #workperks.

All staff meetings so you're always in the know.

To apply for this position, click "I'm Interested" and easily submit your resume. Note that only those being considered for an interview will be contacted.

Thank you very much for your interest in working at MSLGROUP. We look forward to meeting you!

MSL Canada is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process