Job Description

Please

review instructions at bottom on how to apply

Company Overview

HiddenGem Media is a leading marketing agency in the vacation rental industry, helping luxury cabins, micro-resorts, and boutique hotels grow their bookings and build standout brands. We partner with unique, independently owned hospitality businesses to help them move beyond OTA platforms like Airbnb--so they can take control of their bookings, build brand equity, and drive long-term business growth.

From scroll-stopping Instagram Reels and high converting email campaigns to custom direct booking websites, we manage every part of the digital marketing funnel so our clients can focus on what they do best: hospitality.

Based in Guelph, ON off Hwy-6, we're an enthusiastic, tight-knit team that brings together creative energy, strategic thinking, and a high-performance mindset. Our culture is grounded in

PASSION

for the work we do,

TEAMWORK

that amplifies results, and

INNOVATION

that keeps us ahead of the curve. We operate on clear systems and proven processes that empower our team to scale impact, stay organized, and deliver industry-leading results. As we continue to grow, we're looking for sharp, motivated individuals eager to make an impact and help shape the future of vacation rental marketing in an ever-evolving digital world.

Learn More About Us:

Website: https://hiddengem.media/ Instagram: @hiddengem.stays YouTube Channel: youtube.com/@dustinbaker/videos
A Few of Our Clients:

Evergreen Cabins - IG: @evergreen_cabins | Website: evergreencabins.co FLOHOM - IG: @flohom_ofc | Website: flohom.com CoHost Company - IG: @thecohostcompany | Website: thecohostcompany.com Treetop Escapes - IG: @treetop.escapes | Website: staytreetopescapes.com

Why We're Hiring

As we welcome more clients and increase our capacity to deliver industry-leading results, we're looking for a marketing-savvy Account Manager who can lead client accounts, own campaign execution, and act as a trusted partner to vacation rental brands.

This is more than just a job, it's a chance to join a growing company at a pivotal stage. We recognize and reward team members who bring value, take initiative, and go above and beyond. If you're hungry to grow and ready to make a difference, this is your opportunity to build something meaningful alongside a passionate and high-performing team.

Who You Are

You're a digital-savvy communicator with a sharp eye for detail and a natural knack for social media. Confident using Canva and project management tools, you excel at juggling multiple priorities while maintaining clarity and warmth in your communication. You thrive in a collaborative team environment, take initiative without hesitation, and genuinely enjoy helping businesses grow. You bring energy, accountability, and a solutions-first mindset to everything you do. You're also adaptable, comfortable with change, open to feedback, and excited to evolve within a fast-moving startup.

Summary of Role

As an Account Manager, you'll be the strategic key driver of client success, responsible for developing the core marketing strategy and overseeing the execution of high-performing marketing systems for a portfolio of clients.

This is a dynamic role that requires hands-on involvement in building out the full marketing funnel during onboarding, combined with providing strategic guidance and oversight for continuous social media and email execution. You will leverage performance data to ensure continuous optimization, acting as the primary point of contact for clients to achieve their core goals of brand growth and direct bookings.

Key Responsibilities

Client Onboarding:

Lead the onboarding process for new clients, ensuring all initial systems, assets, and marketing tools are properly set up to support long-term success.

Client Management:

Serve as the primary point of contact for clients, building trust through clear communication, proactive updates, and strong relationship management.

Campaign Oversight:

Manage timelines, deliverables, and project goals, ensuring campaigns are executed on time and meet client expectations.

Social Media Strategy & Oversight:

Develop the core content and engagement strategy for Instagram Reels, stories, and posts, actively researching trends and competitor strategies to improve performance. You will oversee a Marketing Assistant who handles the routine posting and community management once a strategy is established.

Email Marketing:

Design and implement compelling email campaigns using Canva and HighLevel (CRM) to nurture guest leads and drive bookings. You will provide oversight and guidance for weekly email campaigns and routine deployment.

Performance Tracking:

Monitor and report on digital marketing metrics, providing actionable insights to improve client outcomes.

Website Development Support:

Liaise between clients and our web development team, clearly communicating client needs, feedback, and content requirements to ensure the successful execution of their custom direct booking websites.

Paid Ads Support:

Support the setup and basic management of Facebook ad campaigns, collaborating with our Ad Specialist to ensure proper execution and ongoing optimizations.

Team Collaboration:

Actively share ideas, test results, and innovations with fellow team members to continually raise the bar on what's possible for client success.

Marketing Strategy:

Own the development and refinement of all client marketing funnels, tailoring them to each brand's identity and ideal guest profile to align with client goals and ensure consistent growth.

General Support:

Take initiative in assisting with additional marketing tasks or projects as needed to support the growth of the company.

Qualifications

Must-Have:

1-3 years of experience in a Digital Marketing, Account Management, or Project Management role, ideally within a marketing agency or fast-paced environment. Demonstrated ability to build immediate rapport and maintain high-trust client relationships through proactive, clear, and professional communication. Strong organizational and project management skills, with a proven ability to manage multiple deliverables, maintain tight deadlines, and consistently deliver work with a high degree of polish. Proven experience designing and implementing successful digital marketing strategies with a clear focus on conversion and performance optimization. Proficiency in Canva, coupled with a strong eye for design and branding. Solid grasp of current social media trends, visual storytelling, and content marketing strategy. Results-oriented mindset focused on achieving KPIs such as lead generation, audience growth, and conversions. Self-motivated strategic thinker with the ability to work independently, take ownership of tasks, and drive initiatives forward.

Nice to Have:

Bachelor's degree in Marketing, Communications, Digital Media, or a related field. Strong experience using project management software (e.g., Asana, ClickUp, Trello) to manage both ongoing and deadline-bound projects and workflows. Familiarity with Meta Business Suite or other social scheduling and analytics tools. Experience creating brand kits for various brands to elicit different vibes and appeal to different audiences. Direct experience using HighLevel or similar CRM/marketing automation platforms to build funnels and automations.

This Role Might NOT Be the Right Fit If...

You're looking for a rigid, highly structured corporate environment instead of a startup-style culture You prefer predictable routines and feel uneasy with shifting priorities or evolving strategies You're not comfortable working independently or taking initiative without frequent oversight You're not genuinely excited about being client-facing or working in the social media and digital marketing space

Compensation & Perks

Starting Salary:

$50,000 - $60,000/year

Benefits:

Extended health and dental coverage

Perks:

Be part of an innovative, passionate, and collaborative company leading the vacation rental marketing space Work in a bright, open-concept office with occasional WFH flexibility Casual dress and a laid-back, startup-style atmosphere On-site parking and a nearby cafe Team social events Join a team that celebrates wins, supports growth, and has fun along the way

Our Hiring Process

Submit Your Application

(*SEE STEPS BELOW)

Intro Meeting

- A brief introductory video call with the Operations Manager (Gillian) and Lead Account Manager (Makenna)

In-Office Interview

- Meet with Gillian and Dustin Baker (Founder & CEO) at our office in Guelph.

Coffee Chat

- A casual conversation at a nearby cafe

Reference Checks

- Final step before officially joining the team

IMPORTANT -- HOW TO APPLY:

To be considered for this role, please follow

both

steps below:

1. Submit your application

Email your application to

gillian@hiddengem.media

with the subject line: Account Manager Application - [Your Name]

Your application should include:

Your resume Any relevant work samples or portfolio pieces

2. Complete the short video introduction

As part of our process, we ask all applicants to submit a brief (~2-5 min) video answering three quick questions:

Tell us about yourself What interests you about HiddenGem Media? Why do you think you're a great fit for this role?

Submit your video here:

https://forms.gle/gGjq6jaTvCi5Wut48

Applications without a video submission will not be considered.*

----------------

Job Type: Full-time

Pay: $50,000.00-$60,000.00 per year

Benefits:

Casual dress Dental care Extended health care On-site parking Paid time off
Ability to commute/relocate:

Guelph, ON: reliably commute or plan to relocate before starting work (required)
Application question(s):

Are you willing to complete the short video portion of your application?

APPLICATIONS WITHOUT A VIDEO WILL NOT BE CONSIDERED*

Work Location: In person