Job Description

SAFE MANAGEMENT GROUP - TRAINING DIVISION

Account Executive -

Location: Burlington, ON (Hybrid)

Reports to: Director of Training & Development

Employment Type: Full-Time

About Safe Management Group (SMG)

Safe Management Group Inc. is a trusted leader in behavior management, de-escalation training, and specialized safety programs for organizations that support individuals with complex behavioral and mental health needs. We partner with developmental services providers, hospitals, educational institutions, community agencies, and government-funded organizations to create safer environments and improve outcomes for staff and clients alike.


We are expanding rapidly, and this new Account Executive role is a cornerstone of our growth strategy.

Position Summary

The Account Executive (AE) is responsible for generating new business and expanding SMG's reach across Ontario and Canada. This role focuses on identifying, qualifying, and closing new opportunities with agencies, healthcare providers, higher education and institutional partners.


Because this is a newly created position, we are seeking someone who brings both industry experience and the initiative to build processes, structure, and strategy from the ground up. The ideal candidate has a strong understanding of high-risk or behavior-support environments and is skilled at consultative selling to agencies, healthcare organizations, educational institutions, and publicly funded service providers. This is a high-impact, entrepreneurial role for someone who wants to shape the next phase of SMG's Training Division growth.

Key Responsibilities

New Business Development

Proactively identify and engage potential clients across SMG's core sectors (developmental services, healthcare, community agencies, education, mental health, etc.) Generate new leads through outreach, networking, cold calls/emails, site visits, and industry events Follow up on and qualify inbound leads from marketing campaigns Build and maintain a structured pipeline with clear forecasting Conduct comprehensive needs assessments to understand client environments and risks Deliver tailored, consultative proposals aligned with client priorities and sector requirements Manage the full sales cycle--from first contact to negotiation, contract execution, and handoff Support and collaborate with the Director of Training & Development on RFP responses

Sales Process Management

Maintain accurate, real-time data within CRM (pipeline stages, forecasting, activities) Track key activity metrics (e.g., outreach volume, meetings booked, proposals sent, wins/losses) Identify patterns and recommend improvements to SMG's sales process Collaborate with Marketing to refine lead nurturing, messaging, and campaign strategy

Market & Sector Engagement

Represent SMG at conferences, trade shows, association meetings, and networking events Build relationships with sector leaders, decision-makers, and referral partners Monitor and report on industry trends, competitive positioning, and emerging funding or regulatory changes Provide market intelligence to support SMG's product development and growth strategy

Measures of Success

Achievement of quarterly and annual new business revenue targets Volume, quality, and diversity of new clients acquired Conversion rates from marketing leads to signed agreements Pipeline consistency, accuracy, and coverage ratios Contributions to improving sales processes and market expansion

Candidate Profile

Education & Experience

Degree in business administration, marketing, or related field; equivalent experience considered. 5-7+ years of sales or business development experience in training, education, healthcare, human services, developmental services, or behavioral support sectors Demonstrated success closing deals with institutions, government-funded organizations, school boards, agencies, hospitals, or community service providers

Skills & Competencies

Strong understanding of environments supporting individuals with complex behavioral needs Proven ability to manage the full sales cycle independently Exceptional communication, relationship building, and consultative selling skills High level of initiative--comfortable building new systems, processes, and structures Organized, disciplined, and self-directed Proficiency with CRM software (HubSpot, Salesforce, Zoho, ActiveCampaign) and MS Office/Google Suite Willingness to travel throughout Ontario and across Canada as needed

Compensation

Base Salary: $70,000-$80,000 Commission: Performance-based (structure to be finalized) On-Target Earnings (OTE): $100,000-$110,000+