Willful
About Willful At , our mission is to ensure every Canadian has a comprehensive end of life plan in place in order to reduce burden on families. We make creating a will and other estate planning documents accessible, affordable, and…
Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey. Estate planning involves important, often emotional decisions, which means how and when we communicate with customers…
About Willful Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey. Estate planning is a high trust, high empathy space. Accuracy, clarity, and tone matter.…
Willful makes estate planning simple, affordable, and accessible for Canadians. Since 2017, more than 400,000 people have trusted us with their estate planning journey. Estate planning is a high trust, high stakes space. Visual design plays a meaningful role in…