Job Description

Job Overview

We are an Ontario private secondary school in Toronto. Our mission is to provide top-quality education and guidance to prepare students for admission to leading universities worldwide. As we expand our digital presence, we are seeking a creative and results-driven Xiaohongshu (Red Note) Marketing Specialist to lead our social media marketing and paid advertising initiatives.

Responsibilities

Develop and execute content and advertising strategies on Xiaohongshu (Red Note). Manage and optimize Xiaohongshu Ads campaigns from start to finish -- including planning, A/B testing, data tracking, and performance analysis. Create engaging content (images, short videos, copywriting) tailored to our target audience: students and parents interested in education programs. Monitor campaign performance, analyze data, and provide actionable insights to improve ROI and reduce customer acquisition costs Manage community engagement, respond to comments, and build brand visibility and user loyalty.

Qualifications

3+ years of social media marketing experience, with at least 2 years of hands-on Xiaohongshu advertising management. Proven ability to operate the Xiaohongshu Ads platform independently, from campaign setup to ROI optimization. Strong creative skills in content planning, storytelling, and short-form video marketing. Data-driven mindset with the ability to make decisions based on performance metrics. Experience in the education industry is an asset. Flexible working hours; remote work is acceptable.

What we offer

Competitive compensation + performance bonuses Flexible schedule and remote work options Opportunity to become a core member of a fast-growing education brand and shape its growth from the ground up Collaborative and open-minded team where your ideas truly make an impact

How to apply

Please apply via Indeed with the following:

Your resume Portfolio or examples of successful Xiaohongshu campaigns you've managed A brief statement outlining your core strategy for promoting education-related content on Xiaohongshu
Join us and help build the next benchmark case for education marketing on Xiaohongshu!

Job Type: Part-time

Pay: $20.00-$30.00 per hour

Expected hours: 10 - 30 per week

Experience:

Xiaohongshu marketing: 3 years (preferred)
Work Location: Remote