Job Description

Company Descriptions:

Stratatek Test & Measurement is a leader in sales, calibration, repair, and rental of test and measurement equipment. We specialize in ISO 17025-accredited calibration services and offer technical solutions for electrical and electronic test equipment. As we continue to grow, we are looking for a hands-on marketing professional with strong digital and technical expertise to enhance our brand presence and sales efforts.

Role Description:

The Website Development & Digital Performance Manager will be responsible for managing website content, optimizing digital strategy, executing marketing campaigns, and leading digital initiatives across all company verticals. This is a hands-on role requiring both technical and marketing expertise, with an ideal background in software development, electronics or electrical engineering.

Responsibilities will include, but not be limited to:

Website features and content development. Develop, manage, and optimize multi-channel marketing campaigns (email, digital, SEO, Google Ads, etc.). Lead and manage website content, SEO/SEM performance, and improve organic search visibility. Plan and execute targeted email marketing strategies, product promotions, and lead generation campaigns. Identify marketing opportunities across our business verticals (sales, rentals, used equipment, services). Utilize AI tools to automate purchasing activities. Provide strategic insights to improve customer acquisition and retention. Collaborate with internal teams and external vendors to drive marketing-related projects to completion. Regularly track, measure, and report on marketing performance and ROI.

Qualifications:

Degree or diploma in Marketing, Digital Strategy, Electrical Engineering, Electronics, or a related field. 3+ years of hands-on experience in digital marketing, website management, and content creation. Knowledge of technical industries, ideally in electronics, electrical engineering, or test & measurement. Proficiency in SEO, Google Ads, social media management, and email marketing tools. Hands-on experience with website CMS platforms (WordPress, Wix, or similar). Strong analytical and problem-solving skills to optimize digital performance. Excellent written and verbal communication skills, especially for technical content. Ability to work independently and collaborate with sales and technical teams.

What We Offer:

A hands-on role in a technical and growing industry. The opportunity to work on both marketing and technical projects. A role that allows you to combine marketing, digital strategy, and technical expertise. A collaborative and supportive work environment. Opportunities for professional development and training. Competitive compensation and benefits package.

Applicants:

Submit your application with a cover letter and resume. We appreciate all applicants; however, only those selected for an interview will be contacted.

Job Type: Full-time

Benefits:

Casual dress Company events Dental care Extended health care Flexible schedule Life insurance On-site parking Paid time off Vision care
Education:

Bachelor's Degree (preferred)
Experience:

Digital Marketing: 3 years (preferred) Website Development: 3 years (preferred)
Work Location: In person