to join our marketing team. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing campaigns across various online platforms. You will play a key role in enhancing brand awareness, driving website traffic, generating qualified leads, and improving overall digital performance.
Key Responsibilities:
Develop and execute digital marketing strategies to meet company goals.
Plan, create, and manage paid advertising campaigns (Google Ads, Facebook, Instagram, etc.).
Monitor and report on performance metrics using tools like Google Analytics, Meta Business Suite, and other reporting platforms.
Perform SEO (Search Engine Optimization) audits and implement strategies to improve organic visibility and search rankings.
Manage and grow social media accounts through engaging content and campaigns, like Facebook, Instagram, WeChat, Rednote, YouTube and TikTok.
Create and send regular email marketing campaigns, newsletters, and automated workflows.
Stay up-to-date with digital trends, tools, and best practices.
Conduct market research and competitor analysis to identify opportunities for growth.
Test and optimize landing pages, CTAs, and other conversion elements to maximize ROI.
Requirements:
Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
2+ years of proven experience in digital marketing or a similar role.
Proficient in Google Ads, Google Analytics, SEO tools, and major social media platforms.
Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
Knowledge of content marketing, inbound marketing, and web design principles.
Strong analytical skills and attention to detail.
Excellent communication (e.g., Mandarin, English) and project management skills.
Preferred Qualifications:
Google Ads or Meta (Facebook) Certifications.
Experience in e-commerce or B2B or B2C marketing.
Job Type: Part-time
Pay: From $20.00 per hour
Benefits:
Casual dress
Company events
Flexible schedule
On-site parking
Store discount
Work from home
Experience:
Website maintenance: 2 years (preferred)
Language:
Mandarin (preferred)
Work Location: Hybrid remote in Markham, ON L3R 3W5
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