Job Description

Location: REMOTE / Toronto, Ontario
This job allows you to work remotely.Our client is on a mission to scale intelligence to serve humanity is currently in need of an expert Digital Marketing Manager to level up their content, web presence and developer community. They are at the forefront of training and deploying advanced models for developers and enterprises, enabling AI-powered experiences such as semantic search, RAG, and intelligent agents. Their work is pivotal to the widespread adoption of AI.The team comprises top-tier researchers, engineers, designers, and more, all passionate about their craft. They believe that diverse perspectives are essential for building exceptional products. Join them to shape the future!Location is ideally Toronto Canada with Hybrid but Remote across Canada in the US is also possible for the right person.Why This Role?
Our client is seeking a Website Marketing Manager to play a critical role in optimizing their website and enhancing their online presence. This is a Contract opportunity where you will collaborate with various teams to ensure the website effectively represents the brand and engages the audience. It\'s an exciting opportunity for a motivated professional ready to move fast and make a significant impact.What You\'ll Be Doing:
- Content Management: Oversee website content, including publishing, auditing, and optimizing.
- SEO Optimization: Improve technical and content SEO results through collaboration with web design, development, content teams, and agencies.
- Localization Support: Assist in the localization process for international markets.
- Performance Analysis: Monitor and analyze website performance metrics to identify areas for improvement and make data-driven decisions.
- User Experience: Analyze, test, and evaluate website performance and user experience.
- Collaboration: Work with web development and design teams to ensure the website aligns with brand identity and values.
- Trend Monitoring: Stay updated with digital marketing trends and best practices, and have an informed perspective on opportunities for improvement.
- User Research & Testing: Conduct user research, identify data-driven improvement hypotheses, and launch AB testing experiments to improve site conversion.What\'s In It For You:
- Inclusive Culture: An open and inclusive work environment.
- Cutting-Edge Tech: Work with the latest AI technology.
- Vibrant Location: A central and lively office location.
- Office Perks: A great selection of office snacks.
- Incentives: Performance-based incentives.Must Have Skills:What You\'ve Done:
- Experience: 5+ years managing a CMS for a B2B company.
- SEO Expertise: 5+ years working with global SEO and understanding of localization SEO best practices.
- Education: Bachelor\'s degree in a scientific field with a strong quantitative component (math, stats) or marketing.
- Technical Skills: Proficient in CSS, HTML, and Javascript.
- Analytical Tools: Expert level experience with Google Analytics, Google Tag Manager, and Google Search Console, and the ability to present data to marketing and web engineering teams.
- Soft Skills: Excellent communication, organizational, and time management skills.
- Metrics Growth: Solid understanding of how to grow metrics and experience running experiments.
- Startup Mentality: Ability to move fast, iterate quickly, and drive initiatives.
- Attention to Detail: Strong grammar skills and commitment to maintaining brand consistency.
- Passion: A strong desire to make a difference in one of the most exciting fields in AI today.Tech You\'ll Be Working With:
- CMS Platforms (Sanity, Contentful, Webflow)
- CSS, HTML, Javascript
- Google Analytics, Google Tag Manager, Google Search ConsoleNice to Have Skills:Sanity or Contentful CMS experience would be great...Other very Helpful tools:
Semrush
FullStory
LaunchDarkly
GA4

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