Job Description

Staff - Non Union

Job Category M&P - AAPS

Job Profile AAPS Salaried - Information Services, Level A

Job Title Web and Digital Media Coordinator

Department UBCO | Administrative Support | Dean\'s Office | Irving K. Barber Faculty of Science

Compensation Range $5,063.67 - $7,294.50 CAD Monthly

The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job.

Posting End Date October 3, 2023

Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.

Job End Date Jan 31, 2024

Summary

The Irving K. Barber Communications Office is shared between the Irving K. Barber Faculty of Science (FoS) and the Irving K. Barber Faculty of Arts and Social Sciences (FASS) with the primary home Faculty being FoS (51%).

The Web and Digital Media Strategist (WDMS) works to enhance the reputation of these two Faculties, its departments, and programs, by managing all external and internal website assets, for the two Faculties. This includes working in collaboration with staff and faculty and executive on content strategy and development, design and creation of new websites and webpages to enhance the reputation of these two Faculties, its departments, and programs.

The WDMS is also responsible for the management of the FoS and FASS digital platforms, using social media platforms to drive the Faculties strategic and communications initiatives. The WDMC coordinates, schedules, prioritizes and executes multiple projects, timelines, and deliverables across web and social platforms.

Organizational Status

This position reports directly to the Manager, IKBCOMM Communications. As a member of the communications team, this position collaborates closely with other communicators, such as designers, IT staff, UBC Studios, and University Relations to produce and coordinate communications across UBC\xe2\x80\x99s Okanagan campus.

Work Performed

Enhances the faculty\'s reputation through integrated strategic communications efforts by:

Web Projects

Leads the creation and execution of all web projects: from the development of project plans for internal project team members and external departments to the creation of strategies plans, information architecture, site maps, wireframes, visual design, page layout and quality assurance testing.

Defines functional requirements, contributes to the university-wide WebCore committee by identifying additional features required for the UBCO central website platform.

Acts as Faculty liaison on all web development and web enhancement projects, news feeds, and payment forms between the Faculties and UBCO IT Web Services.

Works closely with communications colleagues, Faculty, staff and students to advocate for user experience and accessibility best practices and communicates technical terms and concepts in common language.

Builds new websites and webpages, and develops, implements, maintains and evaluates content for FoS and FASS websites, performs iterative audits, identifies gaps and develops content strategies, including scoping, timelines and workflows.

Delivers day to day maintenance of web and digital communications related services and activities across both Faculties.

Digital Communications

Develops and implements web and social media project plans that integrate multifaceted digital content strategies to ensure flow of content across digital channels within FoS and FASS as well as other stakeholders, including faculties and campus-wide units.

Brings forward new opportunities, plans, researches, and develops creative concepts, social media content strategies and web content strategies for the Faculties websites and social media channels.

Provides ongoing digital communications support through managing workflows and working directly with stakeholders to ensure websites are accurate, up to date, and serving their needs.

Creates Faculty and student profiles, completes web content additions, web updates and revisions through the website content management system (WordPress).

Monitors website and social media analytics and produces reports that support decision-making and evaluation

• Completes quality assurance and testing, identifies technical issues and bugs on the Faculties websites by reporting to UBCO IT Web Services.

Social Media

Leads the development of, and maintains a social media strategy that serves the communications and marketing goals of the Faculty by implementing innovative and effective content and monitoring digital trends, and implementing the use of new digital tools on social media platforms.

Creates a wide variety of assets for web and social media channels, including selecting photographs and creating visual assets that adhere to the UBC brand guidelines.

Responsible for day-to-day operations of social media channels for both Faculties. Includes, program marketing, promoting research, awards and events, announcements and a wide range of communications toolkits while ensuring synergy and linkages across digital communications channels.

Curates and modifies relevant and existing content from the Faculties, partner channels and groups. Edits digital content to ensure accuracy and ensures adherence to brand standards while translating complex information into clear concise, and engaging content.

Advises student course unions on social media strategy and best practices and works with students contributing content.

Evaluation and Metrics

Maintains current knowledge of digital communications and web trends in higher education and implements related enhancements.

Responsible for maintaining and delivering enhancements with regards to website functionality for the Faculties websites, developing and evaluating site architecture, navigation design, content strategy and user flows.

Tracks and analyzes data related to web and digital channels through Google Analytics and other monitoring tools.

Consequence of Error/Judgement

The consequence of error in this area could be very serious for the University as it concerns the public image and profile of the Irving K. Barber Faculty of Science and/or Irving K. Barber Faculty of Arts and Social Sciences on a local, provincial, national and international level. Errors could seriously impair the public image of the Faculty and may impact the reputation of the University. Consequence of error in the area of training could be serious, as the position is responsible for the creation and accuracy of training content to ensure that departmental administrators are able to make web changes in an efficient and accurate fashion that reduces duplication of effort. This position must exercise tact and diplomacy when dealing with staff and faculty. This position must make decisions on how best to manage projects given short timeframes, relative strategic importance of projects, ease of substituting one project for another given staffing available, and the impact of failing to meet deadlines.

Supervision Received

This position reports to the Manager, Communications.

Supervision Given

Supervises staff involved in specific communications projects as needed.

Preferred Qualifications

University degree in Communications, Marketing or Journalism an asset.

Proven experience in strategic communications planning, project management, and implementation of a broad range of digital communications projects for a variety of audiences.

Demonstrated ability to work in a project-based environment, manage multiple and concurrent projects, set priorities, and meet project deadlines.

Demonstrated ability to write quickly and fluently for a variety of audiences and communications platforms (e.g. print, websites, Twitter and other social media, etc.).

High level of initiative, creativity, attention to detail and judgment in all communications work.

Critical thinker who can make well-informed, thoughtful and thorough decisions.

Ability to use tact and discretion when working with information of a confidential or sensitive nature.

Ability to work effectively both independently and in a team environment that is collaborative, complex, and with a diverse range of stakeholders.

Experience working with web content management systems, including Drupal and WordPress.

Demonstrated ability to design and implement digital performance metrics using Google Analytics and other relevant tools.

Demonstrated working knowledge of graphic and web design principles required.

Ability to use desktop publishing software at an advanced level, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).

Knowledge and experience in website development, CSS and HTML considered an asset.

University of British Columbia