Vp Of Sales And Marketing

Mississauga, ON, CA, Canada

Job Description

Sales & Marketing Organization Development




Build comprehensive sales structure including systems, processes, and KPIs that drive predictable revenue growth Establish enterprise sales capabilities while optimizing existing inside sales and key account management functions Implement sales excellence pillars: funnel management, demo best practices, pricing optimization, and performance analytics Create sales enablement programs that focus on input metrics, not just output numbers Lead demand generation strategy encompassing digital marketing, content, events, and account-based marketing Drive customer advocacy programs including references, case studies, and user community development

Team Leadership & Development




Lead and develop 10+ direct reports across inside sales, key account management, and sales administration Build hiring framework and onboarding programs to scale team for aggressive growth targets Foster culture of continuous improvement, collaboration, and long-term customer relationship focus Eventually hire and manage sales management layer as organization scales

Revenue Growth & Operations




Drive new customer acquisition while expanding existing account revenue through strategic account management Partner with RevOps, Customer Success, and Finance to optimize pricing, forecasting, and customer lifecycle Establish enterprise new customer acquisition capabilities beyond current inside sales model Create marketing programs that support sales efforts and enhance LoadLink's market-leading brand position

Key Responsibilities




Hands-On Sales Leadership




Directly manage sales team performance, coaching, and development in first 90 days Establish CRM optimization, territory management, and commission structures Lead enterprise deal strategy and support complex sales cycles personally as needed Implement consultative selling methodologies focused on long-term customer value

Organizational Building




Create sales operations framework from current foundation to world-class revenue engine Build key account management capacity and processes for expansion revenue Establish sales and marketing alignment including lead generation, qualification, and handoff processes Develop competitive positioning and sales messaging that differentiates in market

Strategic Partnership




Work closely with Directors of Customer Success, RevOps, Finance, and VP Technology Influence product roadmap based on market feedback and customer requirements Ensure "how we sell is how we serve" philosophy permeates all customer interactions Drive cross-functional collaboration as "glue role" for growth function

What You Bring




Hands-On Leadership Experience




8-12 years progressive sales leadership with proven track record building (not just running) sales organizations Experience implementing sales excellence foundations: structure, process, enablement, and talent development Track record managing 10-20 person sales teams with mix of inside sales, account management, and enterprise roles Demonstrated success in change management and organizational transformation

Sales Excellence Expertise




Deep experience in SaaS sales methodologies, funnel management, and performance optimization Proven ability to establish enterprise sales capabilities while maintaining inside sales efficiency Strong background in sales operations, CRM implementation, and data-driven decision making Experience building key account management and expansion revenue programs

Leadership Qualities




High integrity approach with long-term customer relationship mindset over short-term bookings Collaborative leadership style that builds trust and works effectively with cross-functional teams Balance of confidence and humility - building culture of teamwork vs. inflated ego Passion for products and understanding of how sales excellence drives customer success

Ideal Background




B2B SaaS experience with complex sales cycles and multi-product strategies Experience in marketplace/platform businesses or freight/logistics technology preferred Previous role building sales organization from foundation vs. inheriting established structure * Track record of sustainable growth through process improvement and talent development

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Job Detail

  • Job Id
    JD2573849
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Mississauga, ON, CA, Canada
  • Education
    Not mentioned