Job Description

ARE YOU INTERESTED IN A WORKPLACE THAT HAS...

Retirement Savings Matching Plan (RRSP). Plan for your future with us! \xf0\x9f\x92\xb8

Personal Spending Account \xf0\x9f\x92\xb0

Up to $500 to spend on anything related to physical, mental or financial well-being (in addition to your Health Care Spending Account)

17 Paid Days Off (in addition to 13 Personal Days) \xf0\x9f\x8c\x85

This includes an extra day off during the month of your birthday \xf0\x9f\x8d\xb0- our gift to you!

An IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team \xe2\x9a\x96\xef\xb8\x8f

Weather is inclusive, we will be too. Our IDEAS team is committed to making this happen!

\xf0\x9f\x93\xa3HAVE WE GOT YOUR ATTENTION? WANT TO LEARN MORE?

Read about us ! (spoiler alert\xe2\x80\xa6 we are the home of The Weather Network )\xf0\x9f\x93\x8d

WHY WE NEED YOU? GLAD YOU ASKED...

The Video & News Optimization Lead will be responsible for optimizing our News and Video content. This includes search engine optimization (SEO), video and news optimization, including researching and identifying optimized keywords and phrases, monitoring search engine algorithms and trends, designing and implementing a video and news optimization strategy, developing and implementing strategies to optimize our video content on external platforms, and creating reports to measure the effectiveness of our SEO and news optimization strategies.

As a Video and News Optimization Leader you will support a team that works 7 days/ week operationally.

What does this mean in terms of scheduling?

This means that you are expected to work operationally flexible hours and support every member of your team, some of whom will be working on weekends and overnight shifts. You will have direct reports reaching out to you in emergency situations which are outside of normal working hours. You will typically work 37.5 hours a week on average and with the support

This could either be a morning shift (6am to 2PM) or Afternoon shift (2PM to 10 PM)

WHAT\'S THE DAY TO DAY LIKE?

• Research and identify optimized keywords and phrases for video content
• Monitor search engine algorithms and trends to ensure our video content is optimized for maximum visibility
• Design and implement a video and news optimization strategy to increase our brand\'s visibility in search engine results
• Manage, lead and coordinate a team of video and news optimization specialists
• Monitor and analyze data to identify opportunities for optimization
• Develop SEO-optimized meta descriptions and titles for video and news content
• Monitor competitor SEO and news optimization strategies
• Create reports to measure the effectiveness of our SEO and news optimization strategies
• Analyze search engine and news results to identify opportunities for improvement
• Remain up-to-date on the latest trends and developments in the SEO and news optimization space
• Collaborate with V&E team to ensure our content is optimized for SEO and news optimization
• Tracking news page views and video views using Google Analytics and custom reporting tools
• Publishing and optimizing video content to JW Player, TWN\'s video player
• Optimizing news pages and lineups across web and mobile platforms using Contentful - TWN\'s content management system
• Helping with active weather live streams
• Working with the meteorology team, VJs, writers, and video editors to develop and refine editorial storytelling (articles and videos)
• Inform writers of relevant or new video content and ETA; determine proper placement
• Steering and evolving strategies around user-generated content (UGC), and finding ways to provide greater exposure and value for the growing archive of user-submitted photos and videos
• Communicate with TV/TV Apps lead and media producers to share top-performing content with TV, FAST channel, and IPTV
• Communicate with mobile/apps managers to coordinate cross-platform priorities
• Work closely with the News Assignment Editor, Video Assignment Editor, and Social Media Lead to implement strategies to optimize our video content on external platforms, such as YouTube
• Liaise with social media lead to cross-promote content on social channels and further develop vertical video strategy
• Provide updates on news article and video performance at monthly V&E meetings and when requested by various members of Pelmorex (including Sales and Marketing)
• Track off-platform performance metrics to draw actionable insights from data that will improve engagement and inform editorial decision-making
• Monitor and communicate daily syndicated video and article performance highlights from platforms such as Apple News and MSN
• Manage asset distribution media rights, ensuring video & editorial content has optimized metadata for distribution
• Oakville in office presence is required during Storm Centre (including weekends) as defined by the V&E Leadership Team

Roles, responsibilities and duties may evolve and change over time based on business needs

WE ARE HOPING YOU HAVE:

• Bachelor\'s degree in Communications, Marketing, or related field
• 5+ years of experience optimizing video content for SEO and news optimization Knowledge of SEO and news optimization best practices
• Knowledge of analytics tools, such as Google Analytics
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Creative problem-solving skills

YOU ARE MADE FOR THIS IF YOU\xe2\x80\xa6

• Demonstrate an exceptional \'eye\' for engaging video and editorial content across all digital platforms
• Understands and demonstrates strong editorial judgment.
• Have a knack for innovation and working efficiently to meet consumer needs in an evolving media landscape.
• Works quickly and makes sound decisions under the pressure of fixed deadlines
• Works cooperatively with groups, teams and individuals to achieve a common goal
• Demonstrates tenacity and ingenuity to solve problems in a rapidly changing environment
• Deals calmly and effectively with high stress situations
• Deals effectively with confrontational situations, demonstrating diplomacy, tact, empathy and consideration for differing points of view
• Pursues opportunities for personal development and willingly assimilates training, new information and feedback

DON\'T MEET ALL THE REQUIREMENTS? DON\'T WORRY\xe2\x80\xa6

Not all applicants will have skills that match a job description exactly. Pelmorex values and welcomes diverse experiences. While having \xe2\x80\x9cdesired\xe2\x80\x9d qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn\'t followed a traditional path, don\'t let that stop you from considering Pelmorex. We are always looking for people who will be a culture add (yup, that\'s right, we don\'t subscribe to culture fit, we want you to add to what we think is an amazing culture and work environment)

INTERESTED? IT GETS BETTER\xe2\x80\xa6.

• Wellness Program \xf0\x9f\x8f\x83\xf0\x9f\x8f\xbf Lunchtime virtual gym sessions? Count me in!
• Course Reimbursement Program \xf0\x9f\x93\x9a We want you to keep learning, so we can too
• Open and transparent communication, including bi-weekly All Hands Meetings with our CEO
• Pelmorex Learning Academy \xf0\x9f\x8f\xab includes offerings like French, Leadership (for people leaders and non-leaders alike), yoga, mindfulness
• Your mental health is important to us! \xf0\x9f\xa7\xa0 We partner with Inkblot for virtual counseling sessions
• Frequent employee pulse surveys \xf0\x9f\x93\x9d we value your feedback so we can continue to make Pelmorex a great place to work!
• Free online doctor visits \xf0\x9f\x91\xa9\xe2\x80\x8d\xe2\x9a\x95\xef\xb8\x8f with Maple Online Healthcare
• While we encourage 1:1 conversations, we recognize that not everyone is comfortable with speaking up \xf0\x9f\x97\xa3 We have an anonymous reporting platform (

) to ensure everyone\'s voice is heard

OUR PROMISE TO YOU...

We\'re highly focused on doing the right thing.

We\'ll discuss issues and timelines professionally, so you have the time you need to do the best work you can

You will see the result of your work pushed out to real users quickly

We\'re a team that enjoys learning new technologies and we\'re open to trying new things

We\'ll try our best not to bog you down with boring meetings

Through constant innovation and entrepreneurship, Pelmorex has grown to reach consumers around the globe, has become one of the largest weather information providers and has broken new ground in providing data solutions and insights to businesses. Through harnessing the value of weather, Pelmorex is driven to make the world smarter and safer for consumers and businesses. #youwanttoworkhere

Pelmorex