Vice President Of Marketing

Waterloo, ON, CA, Canada

Job Description

As

Vice President of Marketing

, you will lead all marketing strategies, communications, and brand development efforts. You will also oversee Tangam's Business Development Representatives (BDR) team and Growth Marketing team, with direct accountability for pipeline contribution and revenue growth targets. This role is critical to shaping market perception, driving demand, and fueling the company's high growth trajectory.

Key Responsibilities





Develop and execute the strategic marketing plan to support overall business goals, product launches, and market expansion Lead brand management, positioning, messaging, and corporate communications Plan and execute User Conferences to deepen engagement with existing customers, drive cross-sell opportunities, and connect new prospects to our existing customer base Direct the BDR and Growth Marketing teams, ensuring alignment with sales, pipeline, and revenue targets Own marketing-sourced pipeline contribution and growth KPIs, reporting progress to executive leadership Oversee content marketing, digital / performance marketing, public relations, and event marketing Collaborate with sales, product, and analytics teams to ensure marketing aligns with product roadmaps and business objectives Manage and mentor a high-performing marketing team, establishing KPIs and monitoring performance Conduct market research, competitive analysis, and customer segmentation to inform campaigns Oversee marketing budget, resource allocation, and vendor relationships Ensure consistent brand voice and marketing collateral across all channels and markets


Qualifications & Experience





10+ years of progressive marketing leadership experience, preferably within technology and SaaS industries Experience organizing User Conferences Proven track record of building and scaling marketing and BDR functions in high-growth environments Demonstrated success in driving measurable pipeline growth and achieving revenue impact through marketing and BDR alignment Strong experience in digital marketing, demand generation, brand development, and content strategy Excellent communication skills, both written and verbal Strategic and analytical mindset, comfortable with data-driven decision making Experience working in global markets and coordinating multi-geography campaigns Bachelor's degree in Marketing, Business, or a related field (MBA preferred)



Who we are





http://www.tangamsystems.com



Tangam Systems is a rapidly growing company that is at the cutting edge of developing data analytics and visualization software. Our clients range from Fortune 500 businesses to some of the best known brands in the resort industry, including operators in United States, Macau, Australia, Philippines, Cambodia, New Zealand, Canada, the UK, and across Europe. Our Table Games Yield Management (TYM) and Slots Optimization & Data Analytics (SODA) products help casino resorts optimize their gaming operations in order to increase profitability and enhance the patron experience.



Our next generation business intelligence software products take the complexity out of data analytics and makes data understandable and actionable to ordinary users. Our patented products have won numerous industry awards and recognitions. We continue to push the envelope on what is possible in the area of data analytics software, and we are always seeking new talent to join us on our exciting journey.

Compensation and Benefits:




Total Compensation:

$170,000 - $220,000

Work-life balance:

Flex time, work-from-home days (3 days/week in office required)

Perks:

Standing desks, massage chair, employee lounge with Xbox, Switch & PS4

Benefits plan:

Fitness allowance, dental/prescription/vision coverage, massage & physio, healthcare spending account

Team culture:


Fully stocked kitchen, team lunches, monthly events, long-weekend bottle draws





We are committed to providing an inclusive work environment that welcomes diversity and supports accessibility across the organization. If you require accommodation at any time during the recruitment process, please let us know by contacting us at hr@tangamgaming.com.

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Job Detail

  • Job Id
    JD2824416
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Waterloo, ON, CA, Canada
  • Education
    Not mentioned