Job Description

About Myant:

Myant was founded with the purpose of making healthcare more equitable, accessible, and efficient. We exist to ensure that all people are active participants in their own health and the health of those they care for. We offer a connected care platform for cardiovascular health that provides peace of mind throughout a patient\xe2\x80\x99s health journey by connecting them with their family and healthcare practitioners.

At Myant, we are creating the world\xe2\x80\x99s first expressive and continuous digital presence platform, enabled by integrating technology directly into clothing and augmented by other devices, wearables, and IOT. We see the evolution of society where every member gets to participate from anywhere and anytime through a whole-body experience, mostly in a passive or ambient manner to foster ubiquitous accessibility. We believe that textile is that primary interface, used in clothing, coverings, carpeting and more, we wear and are surrounded by textiles universally, always.

Our current product offering SKIIN, is an interface to the human operating system, capturing information about you and your body to help you and those who care about you achieve improved and sustainable health outcomes. Learn more about us at

About the role:

Do you think you have what it takes to be the Vice President of Marketing at an innovative fast paced healthtech startup? As the ideal candidate, you are passionate, creative and a hands-on marketing professional.

You will take on the task of creating a voice for the company and working closely alongside our CEO to make that vision a reality. This role is critical to our identity from the telling of our story, to the way we communicate it internally and externally - in the most exciting and powerful way. You will establish a relationship with the media and key players. An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product\xe2\x80\x99s value proposition in a way that resonates and clearly articulates how we solve our buyers\xe2\x80\x99 problems. You are obsessed with tracking performance, by data analyzation, and constantly react and pivot according to the results of that analysis.

To succeed, you will need to champion our purpose and advocate for better health outcomes. You are obsessed with making healthcare more equitable, accessible and efficient. You will create relevant and inspiring content for patients as well as consumers who want to stay connected with their loved one and prevent health conditions from manifesting into chronic ones. You strive to create a reality where care is shared among the family and loved ones.

If you\xe2\x80\x99re bursting with fresh ideas and want to join a company in its journey to change the status quo, then this opportunity is for you!

Role responsibilities:

-Develop and implement a cohesive marketing plan to increase brand awareness

-Analyze and develop brand and marketing strategies, delegate tasks to the marketing team, set and achieve targets, and establish relationships with media and clients

-Organize and supervise marketing events, launches, booth at conferences, presentations - and capitalize on these events and using these spaces to network with industry professionals

-Oversee social media, marketing strategy and content marketing

-Conducting market research and implementing new strategies based on findings and competitive analysis to identify challenges and opportunities for growth

-Preparing and reviewing monthly, quarterly, and yearly budgets for the marketing team, and allocating resources appropriately

-Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved and align with our business goals

-Utilize Market intelligence\xe2\x80\x94become the expert on our buyers, who they are, how they buy and their key buying criteria

-Apply critical and strategic thinking to unchartered and ambiguous situations to solve and drive for results and sales. This means you demonstrate leadership skills and show creativity in your approach to problem solving

-Develop a variety of promotional projects and campaigns end-to-end, including paid advertising campaigns and digital marketing techniques making improvements when necessary

Qualifications:

-Proven work experience as a VP of Marketing, Marketing Director or other senior role

-BSc in marketing, business, PR, or a similar field. Master\xe2\x80\x99s degree may be preferable.

-Previous experience in B2B Marketing required, understanding of B2C is an asset

-Extensive experience within Healthcare and brand building, digital health, medical device preferred, Wearable Technology industry, consumer wellness an asset.

-Knowledge and practical experience with SEO, Google analytics, digital marketing tools, CRM and other related software.

-Demonstrable experience designing and implementing successful marketing campaigns

-Must be a strong public speaker, comfortable in front of large, senior groups, and a solid writer.

-Excellent people skills to interact with staff, colleagues, cross-functional teams and third parties.

-Team player but also someone who thrives in a competitive environment

-Sense of urgency, initiative, a relentless drive for results as well as enthusiasm for health, wellness and technology.

What we offer at Myant:

Competitive compensation package

Dynamic, energetic and fun atmosphere

Exposure working in one of the most innovative and forward-thinking start-ups

Enjoy the benefit of experiencing the SKIIN products.

Employee stock options

Paid sick days and personal days

Group Health Insurance Plan

Employee Referral Program

Corporate events

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