Job Description

Lead. Grow. Make an impact.

Join a purpose-driven, Canadian-owned company--The exclusive manufacturer and distributor of Castrol branded lubricants in Canada, one of the world's most recognized brands.

Step into a high-impact leadership role where innovation, integrity, and people come first.

We're growing fast--and so will you. Join an empowered high-performance team where our greatest asset is our people and ability to move fast.

Competitive comp. Executive benefits. Real influence.

Let's build something great--together



ABOUT WAKEFIELD CANADA

Wakefield Canada is the exclusive marketer and distributor of Castrol premium lubricants, the #1 selling motor oil brand in Canada. We are proud to be a trusted partner to automotive service providers, retailers, and industrial customers nationwide. Our commitment to growth, innovation, and customer success makes Wakefield a dynamic and rewarding place to build a career.



Position Summary

Wakefield Canada is seeking a dynamic and strategic Vice President of Marketing. This executive role will be responsible for leading Wakefield Canada's brand, marketing, and communications strategy with a primary focus on driving growth for Castrol - Canada's #1 selling motor oil - as well as Wakefield's portfolio of complementary products and services. This executive role will shape the strategic direction of the brand in Canada, strengthen partnerships with retail and service channel customers, and deliver innovative marketing programs that win with consumers, trade partners, and industry stakeholders.



KEY RESPONSIBILITIES

Strategic Leadership:

Define and execute Wakefield Canada's marketing vision and brand strategy, aligned with corporate growth objectives and global Castrol brand guidelines.

Brand Management:

Champion the Castrol brand in Canada, ensuring its continued leadership position while building equity for Wakefield's portfolio of products and services.

Channel & Trade Marketing:

Develop and implement marketing programs tailored for retailers, service providers, and industrial channels, supporting sell-through and customer engagement.

Consumer Marketing:

Drive awareness, preference, and loyalty for Castrol among Canadian drivers through impactful advertising, digital engagement, sponsorships, and partnerships.

Innovation & Insights:

Leverage market research, consumer insights, and category data to identify opportunities for growth and differentiation in a competitive marketplace.

Team Leadership:

Build, coach, and inspire a high-performing marketing team, fostering a culture of accountability, creativity, and collaboration.

Cross-functional Collaboration:

Partner with Sales, Supply Chain, and Finance to deliver integrated business strategies that achieve financial and market share objectives.

Performance Measurement:

Establish KPIs, track ROI, and ensure continuous improvement of marketing investments.



QUALIFICATIONS



Proven track record (10+ years) in senior marketing leadership roles, preferably in automotive, consumer goods, or related industries. Deep experience with brand management, trade marketing, and integrated marketing communications. Strong understanding of Canadian retail and service channels in automotive aftermarket or consumer packaged goods. Demonstrated success in building and executing consumer-driven strategies that deliver measurable business results. Exceptional leadership, communication, and stakeholder management skills. Strategic thinker with a bias for action and ability to balance long-term brand building with near-term business performance. Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.

Why Join Wakefield Canada?



As the exclusive distributor of Castrol in Canada, Wakefield offers a unique opportunity to lead marketing for a globally iconic brand while working in an agile, entrepreneurial Canadian company. You will play a pivotal role in shaping the future of the country's #1 motor oil brand and contributing to Wakefield's continued growth and success.



Join a purpose-driven, Canadian-owned company where you'll lead with a team that moves fast, and makes a real impact--backed by a global brand and competitive executive rewards