Job Description

Iovate seeks a hands-on Vice President of Global Marketing to define and lead the end-to-end marketing strategy across all brands and platforms. This role is responsible for translating consumer, market, and category insights into actionable strategies that drive growth, equity, and profitability. The ideal candidate excels in portfolio management, omnichannel brand building, cross-functional collaboration, and data-informed decision-making.
Iovate - Commited to a higher standard
Key Responsibilities:

• Develop and execute annual marketing strategy across brands, aligning with corporate growth goals and market trends.
• Define portfolio-level KPIs to track brand health, innovation velocity, and go-to-market efficiency.
• Lead brand teams, creative production, social/content, insights, and analytics with operational and strategic oversight.
• Own marketing budget at the portfolio level, optimizing spend across digital, experiential, and retail activations.
• Build, mentor, and empower a high-performing team focused on creativity, agility, and accountability.
• Foster a culture of innovation, collaboration, and continuous improvement.
• Oversee marketing research, performance dashboards, and competitive intelligence for strategic guidance.
• Establish reporting cadence and operating model between brand, performance, and creative.

Qualifications:

• 10+ years of progressive leadership in marketing within CPG, wellness, nutrition, or functional food & beverage sectors.
• Strong ability to set strategic plans and lead high-functioning teams through planning, production, execution and measurement.
• Demonstrated success in driving revenue growth and brand equity via integrated marketing.
• Experience with agency/vendor management and omnichannel execution.
• Hands-on experience leveraging in AI tools, marketing platforms, and analytics software.
• Hands-on, entrepreneurial mindset.

What We Offer:

• World class gym, fitness classes and external basketball court
• Community involvement through charitable events
• Competitive compensation package
• 100% Group Health & Dental Coverage
• Employee Assistance Program
• Company RRSP Matching
• Paid vacation & 5 personal days
• Employee Engagement Events
• Product & Swag from our industry leading brands
• Professional career development
• Opportunities for Global career exposure without the need to relocate!

Culture:
Located in Oakville, Ontario, Canada we offer a dynamic, progressive, team based environment. We have on-site premium fitness facilities and encourage a healthy lifestyle. We also offer a comprehensive benefits package and the opportunity to grow with us. For further information please visit us at .
Iovate Health Sciences international Inc. is an equal opportunity employer and is committed to ensuring an inclusive and accessible work environment. We are committed to meeting the needs of all applicants in a timely manner and will do so by meeting accessibility requirements under the Accessibility for Ontarians with Disabilities Act and the Human Rights Code. If you require accommodations to fully participate in the recruitment and selection process, please email the Iovate Human Resources team at to make an accommodation request. Any information received relating to accommodations will be treated as confidential
We appreciate applicant interest in this position, however, due to the volume of submissions, the Iovate Human Resources team will only contact candidates selected for an interview.
Latest Job Postings
Join Our Team
Do the best work of your career, while being your most authentic self, in a dynamic, challenging and rewarding environment.