Job Description

:Exciting Career Opportunity: Vertical Marketing ManagerAre you a strategic marketing professional eager to make a significant impact in targeted vertical markets? We're looking for a talented Vertical Marketing Manager to lead marketing efforts for a key sector, such as North American energy, utilities, or municipalities, at a top provider of workforce management solutions.Our client specializes in contractor and employee qualification and safety compliance through their cutting-edge technology platform. They are dedicated to helping organizations streamline compliance processes, manage risk, and ensure workforce safety and competence. Join a team that is trusted by leading companies across various industries.About the Role:As the Vertical Marketing Manager, you will be at the forefront of marketing strategy for one of our client's key verticals. You will be responsible for managing the entire marketing funnel, from top-of-the-funnel acquisition to closed revenue. This is a fantastic opportunity for a results-driven marketer who thrives in a dynamic and innovative environment.Key Responsibilities:

• Drive Marketing Strategy: Own the marketing strategy for your assigned vertical, ensuring the execution of effective initiatives that align with business objectives.
• Manage the Marketing Funnel: Oversee all stages of the marketing funnel, focusing on lead generation, conversion, and customer retention to achieve revenue targets.
• Create and Implement Campaigns: Develop and execute impactful marketing campaigns that address different stages of the customer journey within your vertical.
• Collaborate with Teams: Partner closely with Sales and the SDR team to develop and implement successful go-to-market strategies and ensure accurate tracking of marketing programs.
• Analyze and Optimize: Use data analytics and reporting tools to track key performance indicators, measure the effectiveness of marketing efforts, and adjust strategies for maximum impact.
• Research and Explore Opportunities: Conduct landscape analysis and customer research to uncover new opportunities and market trends for growth.
• Communicate Effectively: Foster strong cross-functional relationships and maintain professional communication with internal and external stakeholders.

Requirements:Qualifications:

• Industry-Specific Experience: Significant experience in vertical product marketing or related roles, preferably within sectors such as North American energy, municipalities, or utilities.
• Proven Success: A track record of creating and managing successful, revenue-driven marketing campaigns.
• Advanced Marketing Skills: Expertise in SEO, SEM, digital and traditional advertising, events, social media, marketing automation platforms, CRM systems, and analytics tools.
• Technical Proficiency: Advanced skills in data analysis, Excel modeling, campaign tracking, and performance measurement.
• Experience: At least 5+ years in innovative marketing, sales operations, or product marketing within SaaS, with a focus on the specified verticals.
• Leadership and Collaboration: Strong leadership abilities, excellent communication skills, and a talent for cross-functional teamwork.

Why Join?

• Make an Impact: Be part of a mission-driven team focused on bringing workers home safe every day.
• Global Reach: Work with a diverse, global team of colleagues and customers.
• Great Culture: Join a company where the culture is celebrated as one of the top reasons for employee satisfaction.
• Competitive Benefits: Enjoy medical benefits (medical, dental, vision, paramedical), critical illness, life and disability insurance, vacation, sick and personal time off, and remote work options.

If you are available immediately with the requirements listed above, click the xe2x80x9cApply Now!xe2x80x9d link. For assistance with applying, please call Robert Half at (403) 264-5301 quoting job reference number 05000-0013026034.Robert Half would like to thank all applicants for their expressed interest however, only those candidates identified for interview will be contacted.

Robert Half