Job Description

*Posting expires on July 22, 2024 at 23:59 Eastern Time**This is a contract position that expires on August 31, 2025Do you have a track record of marketing to consumers? Do you have a passion for patients and the ability to be innovative? This Direct-To-Consumer role may be the right job for you!Job PurposeThe Vaccines Brand Manager - DTC, will lead the creation, implementation, and measurement of direct-to-consumer/patient marketing strategies.This is an opportunity for an individual with a track record of marketing in the consumer space within pharmaceutical and/or CPG industries to build new strategies and deliver tactics, converting insights into delivery of multi-channel direct-to-consumer campaigns. The candidate should have a passion for the patient and strong drive to ensure marketing campaigns are competitive, anchored to robust insights/impact, and have a proven ability to be innovative in the consumer/CPG space.The candidate will partner cross-functionally with Legal, Compliance, Medical and will be responsible for leveraging a deep understanding of Advertising Standards Canada (ASC) and GSK ways of working to drive alignment across the teams.ResponsibilitiesLeverage knowledge of Health Canada, ASC to drive consumer/patient directed campaigns using an integrated omnichannel approach.Build a deep understanding of the consumer journey across various regions, leverage insights to develop compelling content, establish impactful marketing mix, and execute successful multi-channel consumer campaigns.Foster strong, collaborative relationships with internal cross-functional teams and external partners to align objectives across multiple groups and influence outcomes.Work with Global counterparts to ensure local deployment of Global initiatives.Leverage previous consumer/CPG experience in building multi-channel campaigns to develop KPIs that can be measured through marketing mix modelling and other avenues to demonstrate success and check and adjust plans based on performance.Evaluate and set project budgets, work with creative and media agencies to ensure progression according to budget.Basic QualificationsUndergraduate University Degree required.4-5- years of experience in consumer/CPG, digital, social, omnichannel marketingHas successfully built and executed consumer and multichannel-channel marketing campaigns within the pharmaceutical and/or CPG industries.Strong ability to interpret and leverage data and insights to provide optimized recommendations.Experience working with creative and media agencies.Experience in large-scale project launches, delivering results in a matrix organization.Excellent communicator and creative thinker, with analytical ability to use data to inform all decisions.Preferred QualificationsProven strengths in digital marketing including search marketing (SEM/SEO), content marketing, social media, mobile marketing, influencer and earned media campaigns, user generated content, and use of web analytics.Clear understanding of how to measure success through lead and lag metrics leveraging the above communication platforms. Well-versed with recent experience in digital media and social media metrics.Understanding how to leverage these communication platforms with consumers/patients in the context of Canadian governance.#LI-GSKWhy GSK?Uniting science, technology and talent to get ahead of disease together.GSK is a global biopharma company with a special purpose \xe2\x80\x93 to unite science, technology and talent to get ahead of disease together \xe2\x80\x93 so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns \xe2\x80\x93 as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it\xe2\x80\x99s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves \xe2\x80\x93 feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.GSK is an equal opportunity employer committed to diversity and inclusion. We welcome applications from all qualified individuals to apply to our career opportunities. GSK is committed to accommodating persons with disabilities. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact us at . Please do not send resumes to this e-mail and instead apply through the online application process of this posting.Important notice to Employment businesses/ AgenciesGSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK\'s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

GlaxoSmithKline