Job Description

Position Summary

The Trade Marketing lead plays a pivotal role in driving the commercial success of Bench Brewing through best-in-class retail execution, pricing governance, and marketing coordination. This role owns the

trade marketing strategy

,

pricing architecture

across all channels, and the

New Item Submission System (NISS)

process to ensure Bench products are listed, promoted, and presented consistently across LCBO, TBS, grocery, convenience, and on-premise customers.

In addition to managing promotional calendars and trade spend, this role leads

digital engagement initiatives

, including website contests and online activations, ensuring they align with brand standards and regulatory requirements.

Key Responsibilities

1. Trade Marketing & Promotional Strategy

Own and manage the

annual promotional calendar

across all retail and on-premise channels. Develop and execute

trade marketing programs

aligned with brand and sales priorities. Review, complete, and submit all

LCBO promotional applications

in accordance with the LCBO trade calendar and internal deadlines. Track and evaluate

trade spend ROI

, identifying opportunities to optimize promotions and activation performance. Collaborate with Sales and Marketing teams to develop

channel-specific promotional strategies

that drive visibility, trial, and velocity. Build trade activation toolkits and seasonal playbooks for product launches and key selling periods. Ensure promotions and quantity uplift are available to planning with an 8 week lead time

2. Pricing Architecture Ownership

Own the

pricing architecture

for all channels (LCBO, TBS, grocery, convenience, licensee). Maintain a structured and approved pricing hierarchy across formats and SKUs. Partner with Sales, Finance, and Supply Chain to manage pricing submissions, cost updates, and retail changes. Conduct competitive pricing analysis and ensure Bench remains compliant with regulatory and margin requirements. Support promotional pricing recommendations that align with trade investment goals.

3. New Item Submission System (NISS)

Prepare and manage product submissions through the

LCBO NISS platform

and other retailer systems. Ensure all listings meet LCBO and retailer requirements, including technical data, pricing, and packaging accuracy. Liaise with internal departments (Sales, Production, Quality, Finance, Marketing) to collect required documentation. Track submission progress, manage approvals, and communicate updates across stakeholders. Maintain accurate

product master data

and coordinate with cross-functional teams for new product launches. Set the timelines for upcoming innovations; knowing the launch date, volume and can put together a high level workback that can be adjusted on planning side

4. Retail Activation & Artwork Coordination

Lead the development and execution of

in-store activation programs

, merchandising, POS materials, and event promotions. Manage partnerships and sponsorship activations (e.g., TiCats) to strengthen brand awareness and community presence. Coordinate with creative agencies and suppliers on

packaging artwork

, ensuring compliance with regulatory and brand standards. Responsible for managing the artwork folder for all packaging artwork & brand assets. Own the internal packaging artwork review process & coordinating with procurement/planning on timing Oversee the creation of sell sheets, trade decks, and promotional collateral.

5. Digital & Website Engagement

Own the planning and execution of all

digital and website-based contests, sweepstakes, or consumer engagement initiatives

. Collaborate with agencies and internal teams to ensure all digital activations meet LCBO and AGCO compliance guidelines. Manage the

Bench Brewing website content

related to new products, promotions, and consumer experiences. Track campaign performance and provide post-program reporting and insights.

6. Cross-Functional Collaboration

Act as the liaison between Sales, Marketing, Production, and Finance to ensure commercial alignment and on-time delivery of all programs. Support key internal meetings by providing trade marketing updates, promotional calendars, and listing progress reports. Identify opportunities to improve the efficiency of promotional submissions, trade communications, and artwork workflows.

Qualifications

Bachelor's degree in Marketing, Business Administration, or related field. 5+ years of experience in

trade marketing, brand marketing, or commercial operations

within beverage alcohol or CPG. Experience managing

pricing structures

,

LCBO promotional submissions

, and

NISS listings

. Strong project management and organizational skills with proven ability to meet tight deadlines. Proficiency in

Power BI, Odoo, Excel

, and project tools such as

Asana

or

Monday.com

. Excellent interpersonal and communication skills across internal and external stakeholders.

Core Competencies

Commercial Acumen:

Balances pricing strategy, promotion, and profitability.

Strategic Execution:

Translates brand objectives into actionable trade and digital programs.

Attention to Detail:

Ensures accuracy in pricing, submissions, and artwork approvals.

Cross-Functional Leadership:

Builds collaboration between Sales, Marketing, and Finance.

Brand Stewardship:

Maintains brand integrity across retail, digital, and consumer touchpoints.

Analytical Insight:

Measures trade effectiveness and continuously improves execution

Communication Skills:

Excellent communication skills across multiple departments
Job Type: Full-time

Pay: $50,000.00-$60,000.00 per year

Benefits:

Extended health care
Ability to commute/relocate:

Beamsville, ON: reliably commute or plan to relocate before starting work (preferred)
Experience:

trade marketing: 1 year (preferred)
Language:

English (required)
Work Location: In person