Job Description

Job Title: TikTok ManagerLocation: Vancouver, BC (Remote/Hybrid option available)Company: Purely Optimal - An innovative ecommerce supplement business, primarily serving the U.S. marketPosition Overview:Purely Optimal is looking for a creative and results-driven TikTok Manager to lead our social media efforts on the TikTok platform. In this role, you will be responsible for designing and executing engaging campaigns that resonate with our target audience, elevating our brand presence, and driving traffic to our ecommerce store. The ideal candidate will have a passion for social media trends, video production, and a deep understanding of the TikTok platform.ResponsibilitiesContent Creation & Strategy:

• Create and execute a comprehensive TikTok content strategy that aligns with Purely Optimal's brand goals and objectives.
• Develop engaging, innovative, and visually appealing videos that capture the attention of our target audience.
• Stay up-to-date with TikTok trends and challenges, adapting content to maintain relevancy and engagement.

Community Engagement:

• Interact with followers, respond to comments, and engage with users in a positive, authentic manner.
• Build and nurture relationships with influencers and creators to expand our reach and brand visibility.
• Monitor TikTok analytics to assess engagement and help guide content decisions.

Campaign Management:

• Plan and manage TikTok advertising campaigns, including budget allocation, audience targeting, and performance tracking.
• Collaborate with the marketing team to integrate TikTok efforts with overarching brand campaigns and promotions.
• Prepare regular reports on campaign performance, providing insights and recommendations for future initiatives.

Collaborative Efforts:

• Work closely with the creative team to ensure brand consistency across all content.
• Participate in brainstorming sessions to generate new ideas and promotional concepts.
• Assist with cross-platform marketing initiatives to drive traffic to our ecommerce site.

Requirements

• Education: Bachelors degree in Marketing, Communications, or a related field is preferred.
• Experience: 2+ years of experience in social media management, specifically with a strong focus on TikTok.
• Content Creation Skills: Proven ability to create engaging video content, with proficiency in video editing software (e.g., Adobe Premiere, Final Cut Pro, or similar).
• Analytical Skills: Strong understanding of TikTok analytics and social media performance metrics.
• Creative Mindset: A passion for creativity and a keen understanding of current social media trends and audience behavior.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate ideas clearly.
• Team Player: Ability to work collaboratively within a team environment and manage multiple projects simultaneously.
• Passion for Ecommerce: Familiarity with ecommerce principles and trends, particularly in the health and wellness industry, is a plus.

Benefits

• Competitive compensation
• Flexible, remote work environment
• Opportunity to work with a fast-growing eCommerce business
• Growth potential as the company expands into new channels

Purely Optimal Inc.