Job Description

POSITION DESCRIPTION

ROLE: SR. SOCIAL STRATEGIST

TEAM: THE KITCHEN NORTH AMERICA

ABOUT THE KITCHEN NORTH AMERICA

The Kitchen is the in-house agency for Kraft Heinz. Based in Toronto & Chicago, we were built to take iconic brands into a new era of marketing, powered by culture, creativity, and collaboration.

What makes us different? The way we work. Our 90+ strong team of creatives, strategists, producers, designers, and content creators work directly with our brand partners to unlock creativity and deliver breakthrough social and digital ideas at the speed of culture.

POSITION SUMMARY

As a Sr. Social Strategist in The Kitchen, you use your knowledge of social media, and the audiences that engage with content online identify inspiring opportunities for social content. You can translate that into a clear and concise brief for creative teams. You have a deep understanding of the established and developing social platforms to help inspire, hone, and plan campaigns and content for maximum effectiveness. You will work to lay the foundation for a variety of creative works online and collaborate with creative teams to make the playbooks that define the personality of these brands, from their passion points to their tone of voice. You will help ensure that each brand understands its place in a constantly evolving dynamic world of social media. You understand the full marketing funnel and ecosystem, and how the role of social media fits in. You and your team will inspire and create great content and brand activations that move at the speed of culture.

You will develop the paid and owned media strategies that our brands use to bring ideas to our audiences. You will provide a data-driven approach to content distribution, owning earned/organic distribution and partner with media planners to inform paid distribution. You will lead and coach a team of Social Media Managers, ensuring that they are inspired and do great work.

PRIMARY RESPONSIBILITIES

SOCIAL MEDIA EXPERTISE: You are a platform expert who ensures that the creatives, strategists, and brand partners around you understand how to operate in a constantly changing world of social media platforms and trends.

SOCIAL PLAYBOOK CREATION: Oversee social media playbook development with an eye for solid brand DNA, voice, and platform strategy.

CULTURAL STRATEGY & CREATIVE BRIEF DEVELOPMENT: You will translate the events, trends, and conversations surrounding our brands into inspiring creative opportunities and proactive briefs that allow these brands to participate in culture quickly, and effectively. You understand how to identify the passion points and topics a brand should participate in online.

PLANNING & MEDIA STRATEGY: You understand the ad units, media opportunities, and post content options in a complex multi-platform environment online to make strategic recommendations for how to create and amplify work that reaches the right audience \xe2\x80\x93 with both paid and owned media.

COMMUNITY MANAGEMENT: You have experience in (and ideally in managing) a community management role and can provide a team of social media managers and social copywriters with support and expertise in a variety of fast-changing situations as they happen online.

PRESENTATION SKILLS: You understand how to translate your deep understanding of social media clearly and effectively into simple, compelling stories and presentations to help get ideas approved by brand teams and executed.

SOCIAL LISTENING: You will translate social listening data and media insights into strategic recommendations that help inform new creative and content.

REPORTING: You will approve and help your team create the social media reports that go to brand partners to showcase our work.

TEAM MANAGEMENT: You will work with a social pod consisting of a social copywriter, content creator and directly manage a social media manager, helping them create and deploy daily content, working directly with brand partners.

QUALIFICATIONS

5+ years of experience in brand, creative or social strategy role.

A proven track record of managing brands with a significant following, ideally for a CPG or lifestyle brand.

A history of being able to work with creative teams and strategists, providing expertise and influencing the brand\xe2\x80\x99s strategy online.

Proficient in creating presentations (PowerPoint or Keynote).

Experience with one or more insights tools and services including Social Listening tools and platforms.

A love and deep understanding of social culture, and trends.

Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required.

Excellent presentation skills and communication skills in a group environment.

A passion for food and food marketing.

A university or college diploma in marketing, advertising, or a related field is preferred.

The Kitchen, Kraft Heinz, and Salt are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.

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