Job Description

About the Role

Are you personable, hardworking, and ready to roll up your sleeves to make an impact? Do you thrive on building strong relationships and contributing to a winning team?

If you're looking for an exciting sales opportunity with a growing company, we want to hear from you !

About Us

At Side Launch Brewing Company, we pride ourselves on crafting exceptional beers and creating memorable experiences that bring people together. Rooted in our love for the outdoors and commitment to quality, we continue to grow our brand while staying true to our community-focused values.

In 2022, we joined Equals Brewing Company, a contract brewer known for producing high-quality beers, ciders, and ready-to-drink beverages for some of Ontario's and Canada's top brands. As part of Equals, our portfolio also includes Shake Lager and Bangarang Hard Seltzer, one of Ontario's fastest-growing RTD brands.

We know the key to our success and growth is because of our people and teams! We are looking for a passionate and driven individual to join our team and become part of our vibrant and fun culture.

What You'll Do

As a Territory Sales Representative, you'll be responsible for managing customer accounts across the On-Premise, Grocery, Convenience and LCO (agency) channels in London and Southwest Ontario. Your role will focus on building relationships, delivering results, and driving growth in a dynamic, fast-paced environment.

*This is is a 1-year contract position from April/May 2025 - April/May 2026.

Key Responsibilities

Sales Growth:

Achieve territory sales volume, revenue, and category growth targets. Develop and execute account plans and strategies to increase product reach and visibility.

Customer Account Management:

Build and maintain relationships with customers in the target channels. Hold regular business reviews with key accounts to discuss product performance and refine strategies. Advise on product selection, promotions, and sales opportunities to support customers' success.

Execution and Reporting:

Monitor and analyze territory performance, modifying strategies to meet key performance indicators (KPIs). Maintain up-to-date customer and sales information in CRM software. Provide local market intelligence to the sales management team.

Merchandising:

Ensure high standards for product merchandising and visibility. Influence space allotments and product placement based on performance data.

Problem Solving:

Address and resolve customer concerns, preparing reports and recommendations as needed.

What We're Looking For

Must-Have Qualifications:

At least 2 years of sales experience in a consumer-packaged goods environment (alcoholic beverage experience is an asset). Proven ability to develop and execute sales plans. A valid driver's license with a clean driving record. Strong communication and presentation skills, with a proven ability to build relationships. Familiarity with the London + Southwest Ontario market.

Nice-to-Have Qualifications:

Post-secondary education in a related field. Smart Serve certification (or willingness to complete). Experience using Google Docs, Microsoft Office, and CRM tools.

Key Attributes:

A self-starter who takes initiative to identify and act on opportunities. Team player with a collaborative mindset and a can-do attitude. Passionate about the beverage alcohol industry and eager to grow within the role.

What to Expect

A mix of office work, travel, and attending events in your territory. Non-traditional working hours, including some evenings and weekends. The ability to lift up to 25kg.

Why Join Us?

Be Part of Something Growing

: We're a small, ambitious team making big moves in the industry.

Room to Make an Impact

: You'll have the autonomy to build relationships, contribute ideas, and deliver results.

Work with Great People

: Join a team that values collaboration, creativity, and a shared commitment to success.
We thank all candidates for their interest; however, only those selected for an interview will be contacted.

The strength of Equals Brewing comes from our diverse team members. We are an equal-opportunity employer and encourage everyone with relevant qualifications to apply. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, accommodation will be provided to candidates with disabilities during the recruitment and selection process. If you are invited to participate in the process and require accommodation, please let us know in advance.

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: From $55,000.00 per year

Additional pay:

Bonus pay
Benefits:

Company events Dental care Extended health care Life insurance Store discount Vision care
Schedule:

Monday to Friday Weekends as needed
Experience:

Sales (consumer-packaged goods): 2 years (required)
Licence/Certification:

Driver's license and clean driving record (required)
Work Location: On the road