Job Description

Who We AreGPS Insight offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management.We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go.Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?What We NeedWe are looking for a Technical Marketing Specialist with a passion for solving problems and improving processes. Reporting to the Director of Marketing Operations, this role is ideal for someone with expertise in marketing technology, data management, and building automations.This role is designed for individuals with a strong desire to grow, take on increasing responsibilities, and advance into a management position. If you thrive in a fast-paced environment, love taking initiative, and have an eye for detail, we want to hear from you!What You'll Do

• Marketing Technology Administration: Administer and optimize our marketing tech stack, focusing on Salesforce and HubSpot.
• Automation: Build and maintain automated workflows to enhance marketing efficiencies.
• Data Normalization: Ensure data accuracy and consistency across systems through effective normalization practices.
• Data Cleaning: Proactively identify and resolve data quality issues, maintaining clean and reliable datasets. xc2xb7
• Reporting: Partner with our business analyst on developing and delivering insights through regular reports that track key marketing metrics. xc2xb7
• Web Administration and Development: Support WordPress administration; experience with coding languages like JavaScript or Python is a bonus.
• Google Ecosystem: Utilize tools like Google Analytics 4 and Google Tag Manager for performance tracking and insights.
• Data Visualization: Create impactful visualizations using tools such as Tableau or Power BI.
• Cross-Functional Collaboration: Work with sales, product, and content teams to execute integrated marketing initiatives.
• Initiative: Identify opportunities to improve marketing operations through innovative solutions.
• Documentation: Maintain clear documentation for marketing processes and systems.
• Project Management: Support the marketing team by managing incoming tickets to ensure effectiveness and efficiency.

Requirements

• Bachelor's degree in marketing, business, or a related field or 3+ years of hands-on experience with the functions stated in the role description.
• Direct experience with Salesforce or HubSpot administration.
• Hands-on experience with WordPress management as well as web administration.
• Proven understanding of modern marketing technologies.
• Proven ability to design and manage marketing automation workflows.
• Strong background in data normalization, cleaning, and maintenance.
• Analytical mindset with a focus on actionable insights.
• Exceptional attention to detail and commitment to data accuracy.
• Effective communication and collaboration skills.
• Resourceful, proactive and independent problem-solver.

Preferred

• Experience with coding languages such as PHP, JavaScript or Python.
• Familiarity with Google Analytics 4, Tag Manager, and the broader Microsoft and Google ecosystems.
• Expertise in data visualization tools like Tableau or Power BI.
• MarTech system administration certificates

What We Offer

• Fast paced and rapidly growing environment
• Chance to deliver mission critical data that drives the operations of our economy
• Opportunity for professional growth and development
• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas
• There's more as well! Speak with us to find out all details!

Benefits

• Life insurance
• Paid time off + Holidays
• Parental leave

There's more to discover-let's talk about how you can grow with us!

GPS Insight