Job Description

General Information

Locations

: Vancouver, British Columbia, Canada
Location: Kirkland Country: United States of America


Location: Austin Country: United States of America


Role ID
212155
Worker Type
Regular Employee
Studio/Department
Other
Work Model
Hybrid

Description & Requirements

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.
Our EA Experiences group (XO) is dedicated to ensuring great experiences for our growing communities centered around our world-renowned brands, including fan-favorites like Apex, Battlefield, EA SPORTS FC, Madden NFL and The Sims, just to name a few. We're a multi-functional group, with world-class expertise building fandoms, driving interactive storytelling, and positioning our franchises at the center of the broader entertainment ecosystem. We inspire, connect, and engage fans through culturally relevant content, intentionally architected journeys across channels, and meaningful fan care. Our goal is to provide valuable, easy experiences that fans love - in our games, around our games, and through innovative adjacent experiences to grow and enrich how fans experience EA as we shape the future of entertainment.


You will be the hands-on

technical artist/producer

, reporting to the head of XO AI Labs. You will

design

,

prove

, and

productionize

AI-powered creative workflows, creating creative and reliable image, video, and audio pipelines for creative and production teams. You'll architect the creative workflows for an

end-to-end AI content creation and deployment solution

(from dataset & prompt systems through approvals, versioning, and channel delivery). You will work in a

startup-like environment

: define requirements, rapidly prototype, iterate with stakeholders, and set

new standards

using the latest tools and models. You're creative, innovative, self-motivated,

team-first

, and equally strong working independently. You will create image, video, and audio pipelines and workflows that

enable creatives to spend more time being creative. You will be a hybrid worker,

collaborating with teams 3 days a week from the office

; international travel

to collaborate with global teams is an added bonus.

Responsibilities

Prove new AI based creative workflows:

Rapidly prototype AI enabled image/video/audio pipelines, run technical validations, and draft playbooks for creative and production teams.

Own the end-to-end workflows:

Specify requirements, data flows, and interfaces across briefing, generation, edit/review, rights/approvals, localization, and QC

Model & tooling mastery:

Operationalize precision controls (e.g., LoRA, Control/conditioning, pose/layout, style transfer, in/outpainting, frame interpolation/upscaling) to deliver

brand-true

high quality visuals at scale.

Production integration:

Connect workflows with source control, asset management/DAM, project trackers, render/encode farms, and publishing endpoints; define observability (quality gates, telemetry, cost).

Guardrails & governance:

Embed IP usage, approvals, disclosures, and policy compliance into pipelines; define acceptance criteria, review checklists, and incident handling

Thought leadership:

Provide thought leadership to our organization, promote "what could be"; lead "prove, pilot, and production" efforts; facilitate showcases and workshops for global partners.

Global collaboration:

Coordinate with studios and regional teams; plan

international on-sites

to unblock adoption and ensure workflows meet local market needs. Lead the creation of image/video/audio hyper-culturalization and personalization at scale with

brand-true

creative.

Qualifications

8+ Years experience with production content creation (images, videos, etc...), 2+ years integrating AI into content production 4+ years of leader experience, building, scaling, and leading teams Demonstrated experience building

AI-driven creative pipelines

(image/video/audio) and putting them into

production

for marketing or production teams. Experience collaborating or working for creative agencies. Hands-on with

visual diffusion

workflows, prompt & context systems, precise

micro-adjustments

(control/conditioning, adapters, fine-tuning/LoRA), and quality gates. Practical

video generation/editing

experience (text-to-video, image-to-video, temporal consistency, editing/Upscaling/Interpolation) for campaign use. Strong

creative and production mindset

: versioning, asset QC, rendering/encoding, delivery specs, performance & cost tracking.

Image and video model tuning and LoRa creation

. Driving unique brand and style consistency in creative and production assets. Ability to operate in a

startup-like

setting: requirements discovery, rapid prototyping, iterative delivery with measurable outcomes. Collaboration & influence across creative, production, engineering, and legal/policy; excellent training & documentation skills.

Creativity

,

critical thinking

, and

excellent ability communicate complex concept to a non-technical audience

Experience with Adobe Photoshop, Lightroom, ComfyUI, Veo, Nano Banana, diffusion models, controlnets, LoRa's, etc... Willingness and ability to

travel internationally

Preferred

Experience building or integrating

end-to-end content platforms

(brief, generate, review, approve, localize, and deploy), including telemetry/observability, cost controls, and quality controls Background in

motion/3D

and creative tooling (e.g., After Effects/Premiere, Blender, Nuke, Unreal/Unity) and strong design fundamentals (typography/layout). Familiarity with brand/IP approvals, rights management, and

global campaign

delivery. Experience developing solutions leveraging generative engineering solutions (Cursor, Kiro, Claude Code, etc...)

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs).

PAY RANGES

British Columbia (depending on location e.g. Vancouver vs. Victoria) $119,600 - $167,300 CAD
Washington (depending on location e.g. Seattle vs. Spokane) $129,500 - $171,800 USD
In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.


In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.

About Electronic Arts
We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.