Strategy Manager (influencer Marketing)

Remote, CA, Canada

Job Description

About The Shelf





The Shelf is a fast-growing influencer marketing agency that blends

data science with creativity

to deliver standout campaigns. We work with top brands and platforms to craft strategies that are

performance-first

and

culturally relevant

.


Everyone claims to be data-backed. We

prove it

:


Our top-funnel campaigns outperformed a client's lower-funnel agency campaigns by

5x in conversions



TikTok verified that our campaigns perform

500x above their ad benchmarks in watch time



One of our TikTok ads ranked

#2 globally

for an entire month


But what really sets us apart? Our

people-first culture

. We actively

discourage burnout

, uphold a

true 40-hour workweek

, and invest deeply in our team's wellbeing and growth.


100% covered healthcare

? Flexible PTO

Company holidays that actually get honored

?? In-person off-sites in Atlanta to foster real connection

About the role



We're hiring a

Strategy Manager

to join our growing team and help shape the future of influencer marketing. You'll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do





Market Intelligence Support



Research platforms, brands, and verticals Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives Identify algorithm-centric cultural trends shaping content and influencer strategy

Strategy Support



Build data-rich decks for pitches and campaigns Translate data into compelling narratives Source high-quality, relevant creators within the social landscape Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking Align creator ecosystems and platform behaviors with campaign goals Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

AI & Content Intelligence



Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables Support initiatives around trendspotting and creator discovery using AI

Cross-Functional Collaboration




Work closely with multiple teams to deliver strategic impact across the business:

Creative:

Support ongoing client renewals with trend and creator insight

New Business:

Contribute to RFPs with standout strategy and creator POVs

Marketing:

Provide strategic input and support for agency webinars and thought leadership content

Product:

Partner with internal stakeholders on evolving agency tech and UI needs

Agency-Wide

: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications




? 6-8 years experience in strategy, insights, consumer research, influencer marketing, or similar

?? A strong writer and storyteller who brings clarity to complexity

Curious, proactive, and scrappy--you love turning noise into signal

Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT

Strong with Google Slides or PowerPoint

Bonus: Trend forecasting, creator discovery, or early-stage AI experience

Bonus: Experience at a startup, creative agency, or marketing-tech company


Major Bonus: Strong visual design skills

Why You'll Love It Here




We're building something meaningful and sustainable--without burning people out. We care about

impact

,

balance

, and

raising the bar

in our industry.

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Job Detail

  • Job Id
    JD2896773
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Remote, CA, Canada
  • Education
    Not mentioned