Job Description

Embark on a rewarding career with Sobeys Inc., celebrated among Canada\'s Top 100 employers, where your talents contribute to our commitment to excellence and community impact.Our family of 131,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.Ready to Make an impact?The Manager, Strategic Planning and Brand, Community, will actively contribute to the Community Banner Marketing team and act as a champion of the Foodland, COOP and IGA Brand and Businesses. This position will play a key contributing role in the short-medium-and long term strategic direction of the Community brands, and lead the development and execution to bring the strategy to life.Here\'s where you\'ll be focusing:

• Develop short, medium, and long-term strategic direction for the Foodland, CO-OP and IGA banner brands that build brand equity and help increase market share
• Develop, plan & execute Tier 1 campaigns aligning with overall vision of the business
• Oversight of overall Flyer strategy and execution, including Digital Transformation
• Responsible for development, maintenance, and optimization of signature branded programs
• Oversight on Digital / Social strategy for banner (including Website, DTC, App, Social Media)
• Responsible for budget management and reporting for own program initiatives, including co-management of flyer
• Support key enterprise initiatives such as Community and Sponsorship
• Oversee program integration across channels, negotiating activities between departments and execution for print, social and digital.
• Oversee and manage the rolling 52-week brand strategy & plan against Brand Marketing initiatives and play a key contributing role in the annual and quarterly planning for Community

What you have to offer:

• An Undergraduate Degree and a minimum of 8 years of relevant experience
• Proven high performer with results oriented mindset
• Proven track record of collaborative leadership
• Prior brand management experience at a large Retail and/or CPG organization would be an asset
• Proven track record of managing diverse projects and working teams to reach goals and timelines

At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. This requirement is integral to our commitment to team collaboration and the overall success of our office culture.We offer a comprehensive Total Rewards package, which varies by role and designed to help our teammates to live better - physically, financially and emotionally.Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by our organization nor monitored for accuracy.We will consider factors such as your working location, work experience and skills as well as internal equity, and market conditions to ensure the selected candidate is paid fairly and competitively. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.Our Total Rewards programs, for full-time teammates, goes well beyond your paycheque:

• Competitive Benefits Package, tailored to meet your needs, including health and dental coverage, life, short- and long-term disability insurance.
• Access to Virtual Health Care Platform and Employee and Family Assistance Program.
• A Retirement and Savings Plan that provides you with the opportunity to build and add value to your savings.
• A 10% in-store discount at our participating banners and access to a wide range of other discount programs, making your purchases more affordable.
• Learning and Development Resources to fuel your professional growth.
• Parental leave top-up
• Paid Vacation and Days-off

We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

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