Job Description

Strategist

Description

Job Title: Strategist

EssenceMediacom is a global communications agency leading with breakthrough thinking, building explosive growth for brands, and helping our clients see the bigger picture. Our daring global network of 10,000 communications experts help our clients breach traditional boundaries in media, uncover novel ideas, and unleash exponential growth. EssenceMediacom challenges conventional thinking to build, propel, and supercharge our clients\' businesses at scale and lead our industry in critical areas such as diversity, equity, inclusion, and sustainability.

OVERVIEW:

The Strategist is responsible for developing and supporting the development of media strategy for EssenceMediacom\'s client roster.

The Strategist will work closely with individuals and teams across the agency throughout the planning process. For certain key accounts, the Strategist will be the day-to-day strategy support with knowledge of and involvement in plans as they move through Systems thinking planning -working with the various teams as necessary. For other accounts, the Strategist will support others in servicing the client\'s strategy needs.

The Strategist will champion Breakthrough Planning and will play a key role in ensuring plans are developed and executed according to systems thinking planning.

YOUR IMPACT:

• Contributes to the development of communications strategies that activate consumer insights, drive innovation for clients and provide structure for brand channel presence/priorities
• Exhibits understanding and actively contributes strategic input/product into the total channel planning process
• Distills client briefs and helps translate them into an insights-led media strategy and communication brief with clear media objectives
• Build target profiles that illustrate behavioral and psychographic motivations. Go beyond demographic and statistical listings to deliver insightful illustration on target habits, preferences, and channel behaviors
• Supports development of and identifies key roles for media; helps to define how media should complement and connect with other marketing activities
• Works closely with Planners to ensure that strategy is followed-through to execution

• Partners with all teams throughout the plan build, ensuring that the strategy is inspiring and actionable.
• Assists in the development of plan presentations with planning teams
• Works in partnership with analytics and insights group to ensure appropriate measurement plans are in place
• Collaborates with partner agencies to integrate messaging and creative campaigns into overall media/communications plans
• Contributes to and maintains a pipeline of creative stimulus to be injected into the agency to challenge, push, and generate more inspiring thinking and execution
• Contributes to and maintains strategic intelligence via keeping abreast of industry developments, macro and consumer trends, technology (tablet, other tech devices), etc.

YOUR SKILLS & BEHAVIOURS:

• Numerate and analytical
• Strong writing skills, a storyteller
• Curious, challenging
• Able to simplify data and concepts
• Collaborative
• Systems thinker
• Form opinions and are prepared to express them
• Outcomes focused
• Organized and structured
• Creative
• Able to delegate tasks to junior members
• Excellent time management skills

YOUR QUALIFICATIONS:

• 3 + years comms agency experience with minimum 1 + years\' media experience
• Post-secondary degree, specialization in Advertising and/or Marketing an asset

ABOUT ESSENCEMEDIACOM:

EssenceMediacom people, have big goals: building breakthrough growth for brands and leading with breakthrough thinking in our industry. We call them \xe2\x80\x9cEssentials\xe2\x80\x9d because they are at the heart of our work and their ideas will enable us to tap into that critical intersection of people, content, and technology to bring brand aspirations to life. EssenceMediacom is a place for you to grow your career and expand your horizons. EssenceMediacom is committed to building an agency culture that supports our people, puts diversity at the forefront of our operations, and creates opportunity for all. This collective culture is our power, where ideas are freely exchanged, and collaboration is actively encouraged in a place where you can innovate in our hyperconnected world.

GroupM and all its affiliates embrace and celebrate diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We are a worldwide media agency network that represents global clients. The more inclusive we are, the more great work we can create together.

Comms & Strategic Planning Toronto, Ontario $job.jobTypeName

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