Job Description

At LG2, strategy is about ideas and global brand experiences that shape culture, create more engaged relationships between organizations and citizens, and deliver tangible results. We do so through stories, content, identities, physical spaces and technology tools that are worth talking about, sharing, visiting and using. Being part of LG2\xe2\x80\x99s Strategy team means being guided by inspiring leadership that strikes the right balance between business and people.

As a Strategist, you are responsible for the highest standards of strategic thinking and for inspiring compelling creative products. You are constantly refining and evolving the strategic process at the agency. You are happiest getting your hands dirty, leading strategic efforts for projects big and small, new business pitches and ongoing client relationships.

You will work closely with varying levels of client and internal and external cross-functional teams. You will provide support in facilitating sessions with anyone, from executives to creative directors to junior developers, inspiring creativity and focusing insights. Your briefs will be tight and pointed, your decks informative and succinct, and your perspective sought after rather than avoided.

Responsabilities

• Help to define the scope and recommend appropriate strategic resources and allocations for projects
• Proactively identify new opportunities for client growth, enforce processes, provide quality assurance and implement best practices across all engagements
• Support new business pitches by developing strong, compelling stories based on insights
• Develop and maintain relationships with key clients, identify new, unmet needs and introduce new opportunities accordingly
• Drive creative/innovative solutions that will make an impact on client ROI
• Lead development of the agency\xe2\x80\x99s strategic POV, processes and best practices
• Identify business and marketing hurdles, industry drivers and competitive dynamics
• Perform or direct research and analyze trends/results to determine strategic implications
• Lead stakeholder interviews and facilitate workshops to obtain knowledge of the brand, marketing and business objectives
• Conduct analysis of multiple solution options, develop and recommend a strategic approach that meets clients\xe2\x80\x99 objectives, applies customer insights and enables clients to compete effectively
• Provide support in authoring various client deliverables suitable for the engagement, including research plans, creative briefs, brand strategy, communication strategy and digital strategy presentations, roadmaps, and recommendations and measurement frameworks
• Develop creative briefs that inspire clients and creative teams alike to generate breakthrough ideas and implementation
• Collaborate with cross-functional project teams to motivate, create and implement short- and long-term integrated marketing strategies

Ideal profile

• 4\xe2\x80\x936 years\xe2\x80\x99 experience in a strategy role, preferably in an advertising or marketing agency or consulting
• Proven experience working on Tier 1 brands
• Proven excellence in brand and communication strategy
• Able to develop sound POVs on social media strategy and digital engagement strategies
• Strong marketing acumen
• Excellent critical thinking skills \xe2\x80\x93 analytical, creative and lateral
• Ability to trawl for insight wide and deep in business, consumer, brand and touchpoint
• Solid research skills \xe2\x80\x93 ability to understand how to apply qualitative and quantitative learning
• Curiosity, entrepreneurship, self-motivation and humility
• Strong leadership, social, interpersonal, selling and negotiation skills
• Ability to write reports, presentations and general business correspondence
• Ability to independently problem-solve
• Ability to multitask across clients and projects
• Strong communication, analytical and presentation skills
• Perfect written and spoken English (French gets you bonus points)

LG2 is an equal opportunity employer. All applications will be considered regardless of ethnocultural profile, religion, origin, age, marital status, ancestry, disability, sexual orientation or gender identity.

Special accommodations can be made throughout the recruitment process for candidates who have physical or other limitations.

Day after day, our incredible talent gives us their very best. They give us their ideas and their creative spark. Their willingness to just go for it, reach for success\xe2\x80\xa6and sometimes even fail.

The least we can do is make their lives easier every day with meaningful benefits, each with its own special purpose. Here\xe2\x80\x99s the goods:

• A work-life balance: As well as vacations, a week off between Christmas and the New Year, six FLEX days to use for whatever and whenever, and National LG2 Day in November.
• Tools to put your health first: a customized group insurance program, access to Dialogue \xe2\x80\x93 a telemedicine service \xe2\x80\x93 and unlimited sick leave.
• True flexibility: the possibility to work from one of our offices (Montreal, Quebec City, Toronto), your home, your cottage/chalet or on the road... It\xe2\x80\x99s all good. Plus the chance to work outside of Canada for up to one month a year.
• Lots of opportunities to get together with your colleagues: 4@6, celebrations, sports and wellness activities, etc.
• Everything you need to work effectively at work and at home: MacBook and accessories, Google environment, access and subscriptions to various software depending on your role, etc.

LG2 est un employeur offrant l\xe2\x80\x99\xc3\xa9galit\xc3\xa9 des chances; toutes les candidatures seront consid\xc3\xa9r\xc3\xa9es sans tenir compte du profil ethnoculturel, de la religion, de l\xe2\x80\x99origine, de l\xe2\x80\x99\xc3\xa2ge, de l\xe2\x80\x99\xc3\xa9tat civil, de l\xe2\x80\x99ascendance, du handicap, de l\xe2\x80\x99orientation sexuelle ou de l\xe2\x80\x99identit\xc3\xa9 de genre.

Tout au long du processus de recrutement, des accommodements sont pr\xc3\xa9vus pour les candidats en situation de handicap.

//

LG2 is an equal opportunity employer. All applications will be considered regardless of ethnocultural profile, religion, origin, age, marital status, ancestry, disability, sexual orientation or gender identity.

Special accommodations can be made throughout the recruitment process for candidates who have physical or other limitations.

Powered by JazzHR

LG2