The In-Store Sales Specialist is embedded at assigned
HVAC distributors or supply houses
to drive Kepler product pull-through sales.
This role focuses on
supporting contractor buyers at the counter
, increasing Kepler mindshare, and accelerating distributor sell-out.
This is a
B2B channel sales role
, not retail sales.
Key Responsibilities
1. Contractor-Focused In-Store Sales
Be present at distributor counters to support daily contractor purchases
Introduce and promote Kepler heat pumps, ACs, furnaces, and bundles
Assist contractors with product selection, sizing direction, and application fit
Influence purchase decisions at the point of sale
2. Distributor Counter Support
Work closely with counter staff and inside sales teams
Help answer contractor questions related to Kepler products
Support quoting, substitution, and alternative product recommendations
Reinforce Kepler as a
preferred brand
at the counter
3. Product & Program Promotion
Promote Kepler dealer programs, pricing tiers, rebates, and stocking programs
Explain bundle strategies (e.g. HP + coil / HP + AC)
Communicate lead times, availability, and promotions clearly
Support new product launches and transition from competing brands
4. Relationship Building
Build daily relationships with key contractors visiting the branch
Identify high-potential installers and report to territory sales manager
Support onboarding of new Kepler dealers
Act as the
Kepler face inside the distributor branch
5. In-Store Execution
Ensure Kepler materials are visible at the counter
Maintain product boards, flyers, quick-reference sheets
Coordinate demo units or lunch-and-learn sessions
Support counter training when needed
6. Reporting & Market Intelligence
Track daily interactions, contractor feedback, and objections
Monitor competitor activity at the counter
Share pricing, inventory, and sell-out insights
Provide weekly summary to Kepler sales team
KPIs
Sell-out volume at assigned distributor branches
Contractor conversion at counter
Number of active Kepler contractors supported
Distributor staff engagement
Growth of stocking and repeat orders
Qualifications
Required:
Experience in HVAC distribution, counter sales, or B2B inside sales
Strong understanding of contractor buying behavior
Comfortable working in distributor / warehouse environments
Strong communication and influence skills
Preferred:
Heat pump or system sales experience
Familiarity with Ontario HVAC market
Experience working with wholesalers or multi-branch distributors
Skills & Competencies
B2B selling mindset
Contractor relationship management
Product positioning and objection handling
Fast learning on technical products
Execution-focused and hands-on
Position Fit (Very Important)
This role is ideal for someone who:
? Has worked at an HVAC counter or distributor
? Knows how contractors actually buy
? Can influence decisions
before the PO is placed
? Is not a retail salesperson
Job Type: Full-time
Pay: $17.20-$25.54 per hour
Work Location: In person
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