Job Description

Oh, hello there master of strategery
Funday is a full service agency made up of people who are friendly and hardworking in equal measure. Inspired by an unrelenting belief that having fun is integral to creativity, we like to say were all about fun and brains. You know, that sweet spot between where pretty and performance meet and where insight and imagination produce the entirely unexpected? Thats where we thrive.
Sr. Strategist
As a senior strategist you will report to the Strategy Director. You bring key strategic leadership and guidance to our team. Youll be comfortable communicating your findings to varying audiences from creative to technical. Youre skilled in business analysis, qualitative consumer research, and brand and campaign strategy. Most importantly, you live and breathe insights about a clients business, their competitors, and their customers.
Location - You will work remotely from anywhere in AB, BC or ON
What youll do

• Collaborate with internal teams to perform quantitative and qualitative research.
• Understand and know how to use social and media tools to monitor social listening, campaign performance, and optimization tactics.
• Synthesize research, uncover human insights, and write creative briefs for clients and team - guide the team in the right direction.
• Develop and execute brand and 360 communication strategies.
• De-construct competitive best practices in digital marketing, create benchmarks, POVs, and overall recommendations.
• Conduct digital ecosystem audits to map a brands online presence and assess the effectiveness of each touchpoint.
• Identify opportunities for clients to use digital technology to enhance their overall digital presence and online marketing mix.
• Work across multidisciplinary teams to implement and manage digital strategies.
• Recommend, plan, coordinate, and execute pertinent research and analysis activities, including sector analyses, competitive benchmarking, qualitative and consumer research, stakeholder interviews across markets, and outline strategic opportunities based on findings.
• Synthesize and communicate the results of research to clients and project teams.
• Provide insight and perspective on the clients strategic direction.
• Collaborate with the team on overall strategy development.
• Define measurement strategies for paid media, site, or program optimization.
• Demonstrate the value of integrating strategy services into client engagements.
• Provide thought leadership to colleagues and projects in a range of subjects, including but not limited to consumer research and insights, site and marketing measurement, and strategic planning.
• Be a storyteller - Develop and communicate comprehensive strategies aligned with overall marketing and business goals.

What youll need to succeed

• Minimum 5 years of related experience in strategy, brand planning, business analysis, qualitative research or equivalent
• Experience at a marketing / advertising agency is an asset.
• Experience developing proposals and presentations for clients
• Ability to communicate complex subject matter verbally and written.
• Experience with qualitative and ethnographic research driving the creation and implementation of digital design personas.
• Experience in marketing research and sciences to establish and analyze complex studies.
• Excellent collaboration skills and a team-player mindset.
• Strong multi-tasking and flexibility skills.
• A commitment to learning.

Come be a Funatic
We believe you wont perform at your best if youre not having fun. And you cant have fun if youre not performing. We believe this creates the best client + agency relationships and is the best way to make great work.
We believe in respect, inclusivity, kindness, equity, and equality. We want to make a positive impact. We believe that collaboration is the fun part of being at work. We strive to create a culture in which we is more important than me.

Apart from loving terrible fun puns, were small and were growing - which means youll have a chance to make your mark and grow with us. Were also 100% remote, and that might not appeal to everyone - but if you value flexibility, its perfect.
Join us.