Job Description

Sonnet is part of Definity, which includes some of Canada's most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance. Our ambition is to be one of Canada's leading and most innovative property and casualty insurers. We can't do that without our people, so we embrace and encourage a culture that's collaborative, ambitious, rewarding, and empowering.
We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with. Bring your true self and be a part of our journey. It's better here.



Reporting to the Director of Content Marketing, the Senior Specialist, Content Marketing (Social Media) is responsible for activating Sonnet's social media strategy to engage consumers, customers, and partners while managing brand reputation. This role champions social media governance and best practices across the company, requiring strong campaign and community management skills. Key responsibilities include executing strategic plans, monitoring engagement, analyzing performance, and supporting content strategy and planning.

What can you expect in this role?

Activate Sonnet's social media strategy to strengthen brand voice and reputation. Plan, create, and publish engaging content across all social platforms; manage editorial calendars. Oversee community engagement and social listening, responding to comments and identifying proactive opportunities. Monitor trends, platform updates, and best practices to inform content and channel strategy. Lead reporting and analysis of social performance; share insights and recommend optimizations. Coordinate content planning and production with internal teams and external partners. Support integrated marketing initiatives and maintain the annual content calendar. Ensure adherence to social media governance and collaborate across business units and committees.

What do you bring to the role?

5+ years of social media, project management and marketing experience Well versed in both traditional & digital/social campaign development Ability to balance quick timing while still ensuring quality of work. Balance attention to detail with swift execution. Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team Passion for connecting with consumers and bringing to life killer campaigns.

Salary Range: $69,000 - $127,000

Interested in this role, but don't meet every requirement?

We encourage you to apply! We know from experience that a candidate doesn't need 100% of the qualifications listed to bring incredible value to our team. We're actively seeking diverse backgrounds and perspectives to help us make insurance better. At Definity, inclusion, diversity, and equity aren't just "nice to have" -- they're essential to our success.

What's in it for you?

Hybrid work schedule for most roles Company share ownership program Pension and savings programs, with company-matched RRSP contributions Paid volunteer days and company matching on charitable donations Educational resources, tuition assistance, and paid time off to study for exams Focus on inclusion with employee groups, support for gender affirmation surgery, access to BIPOC counsellors, access to programs for working parents Wellness and recognition programs Discounts on products and services
Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labour market. In addition to base pay, eligible employees may participate in various incentive plans which are paid out at the discretion of the company and subject to individual and company performance.

Go ahead and expect a lot -- you deserve it.

It's better here -- but don't take our word for it. Definity was named by Great Place to Work as one of the Best Workplaces(TM) in Canada for women, for youth, and for inclusion.


Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@definity.com .

Background checks

This role requires successful clearance of background checks (including criminal checks and leadership references).


#LI-Hybrid


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