Job Description

:Diageo is a global leader in beverage alcohol with an outstanding collection of over 200 brands in over 180 countries globally, including Johnnie Walker, Crown Royal, Bulleit and Buchanan\'s whiskies, Smirnoff, C\xc3\xaeroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness!Our performance ambition is to be one of the best performing, most trusted and respected consumer products companies in the world. We are proud of the brands we make and the enjoyment they give to millions. We are passionate about alcohol playing a positive role in society as part of a balanced lifestyle. It is central to our purpose to celebrate life, every day, everywhere!Market Context:Diageo Canada is headquartered in Toronto, Ontario, and counts about 700 passionate employees. With three production facilities (Gimli, Manitoba; Amherstburg, Ontario; Valleyfield, Quebec), Diageo is one of the major producers of spirits in Canada. With more than 12 million cases of spirits produced in Canada every year, and 200 SKUs, Diageo Canada is the home of Crown Royal whisky globally and the company\xe2\x80\x99s 6th largest market in the world. Diageo Canada accounts for about 26% of spirits market share and distributes an important portfolio of spirits, ready-to-drink (RTD) and beer brands across all provinces and territories.If you are a media maven, who is passionate about the bev/alc industry in Canada and has a strong understanding of the Canadian media landscape, then we want to talk to you. We have an exciting role for a Senior Manager, Media & Connections Planning.Key accountabilities include:CONNECTIONS PLANNING

• Lead growth for the total business as a data-driven media thought leader, delivering our strategy, principles and learning agenda to achieve more efficiency, consistency and impact for our portfolio
• Guide and Develop long-term brand building and impactful in-culture connections plans across paid, owned, earned and shared marketing channels working with IAT and functional teams to ensure strong delivery of communications strategy, role of channels and tactical execution.

• Manage coordination of In-House Social Team within all planning and execution turning points, setting clear roles and responsibilities across teams throughout the planning cycle.
• Unlock and deliver a consumer-centric, data-driven approach that informs the right person, occasion, channel and message that delivers our brand experience across all touchpoints with excellence.
• Strategically lead Diageo Canada\'s total marketing investment planning, execution, measurement and reporting; with a focus on delivering efficient and impactful media guidance, adhering to budget and reporting management processes and needs at the local and global level.

MEDIA PLANNING

• Lead the briefing and evaluate media plans and scenarios based on budget parameters and brand objectives showcasing trade-offs between options. Work with Agency and Brand teams to ensure media best practices and provide ongoing optimizations that account for business changes throughout the year.
• Strengthen the points of collaboration for media across total scaled marketing functions, i.e. PR, Culture, Measurement, Partnerships and Creative
• Champion Diageo values, goals and initiatives through our media execution by participating or owning projects like our Society 2030 goals of Progress and growing our D&I footprint, Sustainable Media practices and Positive Drinking campaign and partnership execution
• Manage and lead accountability of media agency, staff and global partner output that delivers on-best in-class the planning, execution and measurement processes through-the-line.
• Lead the audit and approval process for existing and new ATL partnerships (Media Vendors, Sponsorships, Integrations, etc.)

MEASUREMENT, DATA & ANALYTICS

• Champion the consumer measurement agenda, using MMM, competitive, Brand Health, Creative and Performance partners to establish optimization decisions that elevate our strategies, plans and executions to best in class expectations and deliver on local and global benchmarks

DIGITAL TRANSFORMATION & ACTIVATION

• Future proof our business by leading digital transformation and accelerate digital marketing with precision in Canada, i.e. data decisioned media, fit for purpose dynamic content opportunities, cohesive digital ecosystem opportunities, etc.
• Strategically guide the development and execution of Canada\xe2\x80\x99s e-Comm & CRM strategy and planning to infuse shoppability in today\xe2\x80\x99s developing digital economy.

• Building 365, e-Comm, infrastructure updates and shoppable capabilities
• Ensure and facilitate collaboration between the In-House Social Team and creative agency partners as it relates to asset needs and deliverable deadlines.

Required:

• At least 10 years of experience in media/comms planning
• BA or equivalent experience with emphasis on coursework in marketing, advertising, business
• Expert Excel and Powerpoint skills and a comfort with Power BI
• Excellent verbal and written communications skills
• Strong measurement and analytical skills and ability to think critically
• Proven ability to manage multiple projects simultaneously, while being extremely detail oriented
• Ability to influence, persuade and lead broader teams with strong leadership positioning

Preferred:

• Knowledge, love and curiosity for media and the impact it can have on the business
• Demonstrated critical thinking ability within consumer, media and digital landscape
• Strong negotiating skills and being able to build and manage strong partnerships
• Ability to confidently present plans and ideas, often to a senior audience
• Self-starter who is comfortable with a rapidly-changing environment
• Energetic, relentless drive to succeed, great teammate
• Used to working with a variety of partners and building relationships and collaboration
• Deal with a large volume of requests and know how to prioritize workload

Worker Type : RegularPrimary Location: Downtown TorontoAdditional Locations :Job Posting Start Date : 2024-07-31

Diageo