Job Description

Red Thread Innovations (RTI) is a digital innovation firm with the singular mission of building meaningful digital products that delight consumers and transform businesses. Our vision is to be the global leader in digital product development, with the largest portfolio of successful products that empower people worldwide to lead their best lives.


As a company, we're a dynamic team of experienced strategists, researchers, designers, and engineers united by a shared passion for innovation and technology.


Within RTI, we operate through two complementary arms:

Innovation Advisory:

Partnering with leading corporations, social enterprises, and nonprofits to solve meaningful problems for their customers--delivering measurable business value through technology-driven solutions.

Ventures:

Researching, incubating, and launching moonshot ideas with the potential to impact millions, if not billions, of people globally.



We're looking for a results-driven, execution-focused

Senior Marketing Manager

to join our team and take ownership of implementing our marketing initiatives with precision, creativity, and strategic insight. This is a unique opportunity to work closely with leadership to execute impactful marketing programs while contributing your ideas to shape our growth strategy.



This role will focus primarily on marketing our Innovation Advisory consulting services. As RTI continues to scale, this position offers a clear growth trajectory toward marketing leadership roles, including Director of Marketing or Head of Marketing, with the opportunity to build and lead your own marketing team. If you're passionate about hands-on marketing execution and thrive in collaborative, fast-paced environments where your work directly drives business growth, we want to hear from you.

We offer you an opportunity to

Partner directly with leadership to shape and refine marketing strategy

, contributing market insights, competitive analysis, and campaign performance data to inform strategic decisions and company positioning.

Own and manage comprehensive B2B marketing campaigns

across the full funnel, including demand generation, content marketing, SEO, SEM, email, events, and partnerships, while optimizing digital channels to increase visibility and conversion rates.

Collaborate cross-functionally with leadership, Business Development, Product, Design, and Engineering

teams to align marketing campaigns with revenue goals and support company objectives in a flat, project-driven environment.

Lead thought leadership and sales enablement initiatives

, including executive-level content creation, industry webinars, speaking opportunities, case studies, executive briefings, and ROI calculators to build RTI's credibility and support the consultative sales process.

Manage day-to-day marketing operations and strategic relationships

, including campaign coordination, agency management, contractor oversight, and building relationships with industry partners, vendors, media contacts, and event organizers.

Monitor performance metrics and manage marketing budget allocation

, providing data-driven insights for continuous optimization and ensuring maximum ROI across all initiatives.

What we're looking for

5+ years of B2B marketing experience

, preferably within consulting, advisory, or professional services firms, with proven experience marketing to senior decision-makers at mid-to-large enterprises ($10M+ revenue) and understanding of long B2B sales cycles and relationship-driven environments.

Strong execution and project management skills

with hands-on experience managing end-to-end marketing campaigns and coordinating multiple initiatives simultaneously.

Proven experience developing and executing B2B thought leadership content strategies

, including executive-level content, industry insights, and expertise-driven narratives that build trust and authority in B2B consulting environments.

Strategic mindset with exceptional communication abilities

- able to provide thoughtful input and innovative ideas while crafting compelling messages for senior business audiences.

Proactive and self-directed team player

who thrives in flat organizational structures, takes ownership of projects, and works effectively with cross-functional teams.

Adaptability and growth-orientation,

ready to scale marketing efforts as RTI grows, pivot strategies based on business needs, and consistently deliver results in a dynamic startup environment.
Experience with marketing automation platforms, CRM systems, and analytics tools, with demonstrated ability to quickly learn new technologies.

Traits we value

Intentionality:

We obsess over solving the right problems the right way. We strive to be partners, not vendors. We elevate humanity through the relationships and products we build.

Passion:

We're passionate about many things - delivering great digital products powered by exceptional engineering, delighting our partners and users, and nurturing teams that are fired up about unlocking the positive potential of technology.

Innovation:

We don't just see things as they are; we see them as they can be. We approach challenges with curiosity, creativity, and courage. We have the audacity to envision possibilities beyond perceived constraints.

Ownership:

We make magic happen when we're self-motivated to show up for our teams and partners, stand behind our commitments, learn from our mistakes, and strive for excellence.

Collaboration:

We're a team of innovators, designers, and engineers bound by our desire to take on meaningful challenges, foster enduring partnerships, deliver value to our stakeholders, and bring out the best in one another. *

Empathy:

We approach people and problems with utmost compassion. We listen more than we talk. We understand the "why" before the "how." We walk in your shoes.