Job Description

At , we strive to build value for the people who choose us every day: our people, our clients and our investors. We do this by holding true to the values that guide us. We put people first and build relationships with intention. We seek out and embrace new ideas, knowing that better is always possible. We believe that how we do things is as important as what we do. And we harness the power of inclusion. Our culture is who we are and how we show up - as individuals and as a team - to accomplish our strategy.

Roles Specifications

Everyday flexibility. Hybrid work environments. On-site requirements. Collaborative connections.

Put a new spin on your banking career!

The overwhelming majority of our employees say CWB is a Great Place to Work\xc2\xae

We\xe2\x80\x99re different from the big banks in the way we engage our employees - caring, responsive, and armed with an obsession for growing talent. Our reputation is powered by a people first culture that ensures our employees be and feel heard, promotes inclusivity and diverse viewpoints, and inspires collaboration and innovation.

Our employees love CWB. You\xe2\x80\x99ll love it here too.

The opportunity

CWB\xe2\x80\x99s Senior Manager, Equipment Marketing, plays a leadership role in the development, implementation, oversight and evaluation of effective marketing and advertising strategies, programs and campaigns that generate brand awareness and achieve business objectives. Focused on new-to-bank client acquisition and deepening the share of wallet of existing clients, this individual is responsible for digital marketing, website, brand and product advertising, merchandising, and all other marketing-related activities for CWB\xe2\x80\x99s equipment business. The Senior Manager, Equipment Marketing, also provides direct oversight and support-based leadership to drive team effectiveness, facilitate strong internal and external stakeholder management, and provide exceptional client partner service to ensure organizational success.

Accountabilities

Strategy & Financial Management

Leverage CWB Financial Group\xe2\x80\x99s corporate strategy to establish targeted, innovative marketing approaches that support business growth in full-service client relationships, loans and brand awareness.

Work with the AVP, Marketing and PR to plan, forecast, allocate and control marketing non-interest expenses (NIEs), reviewing regularly to maintain NIEs within budget in consideration of expected revenue growth and provide reasonable explanations for over/out-of-budget items.

Accountability for all advertising, media purchasing and promotional activities including primary contact for third party relationships.

Forecast and proactively manage reputational risk. Support CWB\xe2\x80\x99s ongoing compliance with all risk, regulatory, privacy, CDIC and Bank Act requirements as it relates to assigned products, services and marketing activities.

Prepare reports for management, as required.

Marketing & Advertising

Drive the prioritization and development of integrated marketing communications strategies, initiatives and messages to build brand equity for CWB\xe2\x80\x99s equipment business in target markets.

Translate data and analytics into real time marketing client engagement strategies that build brand and share of business.

Oversee the development, implementation and evaluation of marketing strategy for CWB\xe2\x80\x99s equipment business, ensuring alignment with CWB Financial Group\xe2\x80\x99s vision, brand promise and desired client experience. Accountable for desired results.

Oversee the development, execution and evaluation of digital marketing activities, including, organic search, paid marketing, email marketing, lead generation, tracking and analytics.

Work with CWB\xe2\x80\x99s Manager, External Communications to coordinate delivery of engaging content across all channels.

Partner with internal teams responsible for brand, market and client research to ensure all strategies and initiatives consider Voice of the Client insights, industry best practices and, geographic, demographic and psychographic trends.

Develop and maintain a robust understanding of the client, market and industry to deliver marketing innovation to support stated objectives and financial results.

Collaborate with business leadership from across CWB Financial Group to identify and execute on cross-promotional opportunities that leverage complementary business lines.

Work with product development, sales effectiveness, internal communications, and learning and development to ensure effective, value-add communications and training across the frontline for products, services, and client-focused activities.

Instill a shared passion for innovative marketing and big ideas that have a positive impact on business objectives.

People Leadership

Cultivate a high-performance, supportive team culture based on a foundation of integrity, accountability, respect, common sense and caring.

Drive effective, disciplined talent acquisition, coaching, performance management, development, engagement and succession planning practices.

Act as role model for effective collaboration and stakeholder management with aim to build a positive reputation for the marketing and communications function within the CWB Financial Group amongst branches, departments and external vendors.

Inspire trust by being open, honest and direct in communication, meeting commitments and behaving ethically in all dealings.

Embrace, promote and lead a positive environment that is customer-centric, collaborative and supports a diverse workplace.

Ensure the team completion of mandatory organizational training.

Participate in regular department meetings to provide/receive updates from a corporate and department perspective.

Ensure team understands CWB\xe2\x80\x99s strategy and vision and how their role contributes to it.

Accept responsibility and accountability for actions and results.

Make decisions guided by common sense and sound business judgement.

Prepare and regularly review annual goals and career development plan with manager/supervisor.

Demonstrate a commitment to lifelong learning and continuous personal development in the marketing community.

The successful incumbent

Strong marketing, communications and business knowledge.

Ability to take initiative and accept accountability.

Strong written and verbal communication, administrative, organizational, analytical, interpersonal and presentation skills.

Demonstrated confidence with public speaking and presentations.

Strong attention to detail and a highly developed ability to think on your feet.

Advanced knowledge of Microsoft Office required. Experience with Sitecore and Google Analytics considered an asset.

Experience building and directing agency relationships considered an asset.

Membership in a professional organization such as the Canadian Marketing Association or a local advertising association is an asset.

Core knowledge

• Undergraduate or graduate degree in Marketing or Commerce.

Demonstrated experience

8 to 10 years of demonstrated experience in marketing and advertising.

Experience with B2B sales, and specifically equipment loans or leasing or commercial banking, considered an asset.

Proven experience building inclusive, high-performing work environments, while guiding and developing teams and leaders.

Why work with us?

Your success is our obsession! And our benefits back it up.

Wellness matters. We offer an award-winning benefits package that includes hybrid work environments, everyday flexibility, 100% company-funded health coverage, health care spending account, a flexible wellness program & generous time-away options to unplug, rest & recover. Bring your whole self to work. Inclusion is a journey requiring practice & experience to result in a powerful outcome. Your perspective matters & voice will be heard. Find community within the CWB family in our employee represented groups. Career development. We commit to our employees\xe2\x80\x99 development and help them reach their professional goals with organization wide coaching services, mentorship, education support & training programs. Strategic career design is an investment in our core asset \xe2\x80\x93 our people. Innovation. Learn. Grow. Enhance. At CWB, we play to win. When we fail, we fail forward. Recognition. Peer-to-peer recognition programs for \xe2\x80\x9cin the moment\xe2\x80\x9d and monumental wins. Community giving. Make a difference. Drive economic prosperity in your community. Get involved. Volunteer. Fundraise. All with CWB support. ESG & sustainability focused. Be proud of where you spend, work & invest. Financial rewards. Base salary & pay for performance incentives. Retirement investment strategy. You can\xe2\x80\x99t work forever! So, we\xe2\x80\x99ve got you covered. Company ownership. No greater sense of motivation & empowerment than being an owner.

Find your at www.CWBcareers.com

#LI-NB1

As an equitable employer, CWB Financial Group is committed to providing a safe and where a diverse workforce thrives. You are welcomed and encouraged to bring your whole self to work. Dignity, respect and equality are non-negotiables. If you require during any part of the recruitment or selection process, please reach out.

Closing Date:

• Position closes at 12:01am on the close date identified below. 12/18/2023

Canadian Western Bank