Job Description

AdFarm, a 40+-year-old Agri-Marketing business whose

PURPOSE

is to be a catalyst for the advancement of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behave--towards our clients, suppliers, connections, and of course, our fellow AdFarmers.

We all work together to bridge the gap between producer and consumer.


We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research. If you want to belong to a team that does that well every day, this company's a great fit for you.

Our clients range from crop and crop chemical, nutrition & protection to technology, sustainability, food & animal health. If you have experience working with this type of client - or want that experience - this role will be a great fit.

You will love it here if you follow these

GUIDEPOSTS

:

Are you being agile?

Responding quickly to changes--from the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done well--on time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?

Right from the start. Knowing when to ask, when to act and when to use all of your resources to solve a problem? Investing in yourself to keep up with the ever-evolving world of our clients--and our communications industry.

Are you being helpful?

Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, your supervisor and those you supervise.



As the Senior Account Manager, within our largest Agency portfolio, you'll love coming to work every day if you Get, Want, and have the Capacity to be accountable to the following:

Lead Manage and hold people Accountable (LMA)*

Client Relationships*

Organic Growth*

Billings*

Annual Budgeting & Forecasting*





You'll have success here if you value clear processes and feel qualified to do the following things:



Understand the client's wants and bridge the gap between creative and client to lead to the most successful solution*
Gather brief from client and engage AdFarm's strategy hub for strategic development and resource planning*
Work collaboratively with the team for a strategic plan to be laid out no matter how big or small the project/campaign, future checkpoints to be determined as a group*
Alongside the Strategist the Sr AM will lead the composition and presentation of the strategic direction with the client and will get client approval*
Sr AM writes the brief, reviews with the Strategist collects assets or specs if needed*
Sr AM to develop an integrated client communications plan, based on the discipline's (creative, PR, digital, media, Ag-Intel) recommendations, consistent with the creative brief, client's requirements, budget and timelines*
Clearly define KPI's with internal Marketing Data Science Analyst and client to establish correct measurement goals and tracking to those set KPI's. Report results back to client and lead reiteration of KPIs, if required.*
Serve as the primary client contact always engaging with a high sense of urgency and continually nurturing to grow the client relationship and opportunity for AdFarm*
Strategically identify current and future client service requirements through establishing rapport and building stronger relationships with current and potential clients*
Continuously stay on top of industry issues, technologies, and opportunities. Leveraging information from the Strategy hub.*
Participate in industry events*
Attend internal project review meetings representing the client. Provide feedback and next steps to the internal resource team for execution.*
Take meeting notes when with the client, relay and decipher the relevant info from client meeting notes, to the internal team through WorkFront*
Confirm estimate approvals before project kick-offs*
Partnering with Strategist and Project Management to insure adherence to the scope of work*
Project post-mortem with PM and possible client to gauge customer satisfaction*
Managing Client Budget Control Report (BCR), including forecasting, and monthly invoicing*
Assist the PM with day-to-day development of advertising activities with approved plans. Ensure that progressive stages are approved with adequate time to meet schedules, reporting any changes to the DCS.*
Acquire knowledge of client's business so that marketing and advertising problems and opportunities may be anticipated*
Completion of annual "Strategic Account Plan" for each assigned client with support from the DCS*
Lead strategy and planning meetings*
Proofread copy, proofs, and other media for accuracy, last line of Quality Control before being sent to the client*
Lead the client portfolio and any AM's under this account*





We train our team to help them succeed, and everyone on our team helps with our success. In this role, you'll need to come to the table with the following skills and qualifications:



10+yrs experience in professional client relationship management*
A solid background in advertising, communications, design or marketing*
Agency experience is a MUST*
The ability to plan and strategize at a senior level within advertising for the Agriculture Industry (Seed and Seed Treatments)*
Extensive and proven ability to Manage a Client Budget Control Report (BCR), including forecasting, and monthly invoicing*
A persuasive and confident approach to creative projects*
Excellent written and oral communication skills*
Effective team management capabilities*
A keen attention to detail and budgetary restraints*
Full awareness of creative processes and techniques--including digital platforms*
The willingness to note relevant trends and develop ideas*
The ability to work as an authoritative figure in a busy team*





All employees will receive EquitableLife benefits (health, dental, vision,) that we can put you on right away, a 3% RRSP Contribution to the employee on an annual basis, Health Spending Account, Health and Cell Phone Reimbursements, and we can offer a Hybrid working environment with a wonderful group of top talent individuals. Culture is everything for us and so we do our best to hire according to alike values and mutual respects.



We are a

TEAM

and we are looking for like-minded individuals that are eager to contribute as such.