Job Description

Company Description

Amer Sports is a sporting goods company with internationally recognized brands including Salomon, Arc\xe2\x80\x99teryx, Peak Performance, Atomic, and Wilson.

\xe2\x80\x9cThe Mountain Sport Company\xe2\x80\x9d, Salomon was born in 1947 in the heart of the French Alps and the birthplace of modern alpinism. Salomon\xe2\x80\x99s commitment to innovative design and passion for mountain sports created a vast range of revolutionary new concepts in bindings, boots, skis and apparel for both Alpine and Nordic skiing and brought innovative solutions to footwear, apparel and equipment for snowboarding, adventure racing, mountaineering, hiking, trail running, and many other sports.

Through performance driven design, Salomon delivers innovation and progression to mountain sports; converting new ideas into action and expanding the limits of possibility. Salomon\xe2\x80\x99s heritage, culture, and commitment are tied together by one simple concept: the world\xe2\x80\x99s leading mountain people creating the world\xe2\x80\x99s leading mountain products. Salomon is responsibly committed towards the outdoor through its sustainable program. Diversity is one of Salomon\xe2\x80\x99s five values, therefore we are committed to creating an inclusive environment for all.

Salomon is headquartered in Annecy, France.



OVERVIEW

The Sport and Community Lead is responsible for growing brand awareness, consideration, and authenticity for Salomon Alpine in CANADA. They will have a deep and respected connection to all facets of the alpine sport community where they engage and partner with junior athletes, ambassadors, content creators, and key retailers. The ideal candidate will be an expert on the alpine market and provide insights, emerging trends, and consumer feedback to the marketing manager. While working at a local level, this feedback will help influence global strategy and go-to-market execution. This position will execute the community, ambassador and event playbook for the CANADA aligned with regional product launches, events, and global guidelines. Success in this role is demand creation with the next generation of skiers in CANADA.

WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

• A generous PTO policy, plus 15 paid annual holidays and 2 floating holidays
• Half-day Fridays for 6 months of the year
• An exceptional employee discount on all our products and sister brands (Arc\xe2\x80\x99teryx, Armada, Atomic, Wilson)
• \xe2\x80\x9cPowder Bell\xe2\x80\x9d powder days throughout the winter season
• Resort season pass to local locations & mountains
• Opportunities to engage in the community and with industry partners

SCOPE OF WORK: All Salomon alpine categories (hardgoods, protective, apparel, bags)

ESSENTIAL DUTIES & RESPONSIBILITIES

Join us as the Sport and Community Lead for Alpine and make a lasting impact on the alpine sports community\'s growth, engagement, and well-being. Embrace the opportunity to inspire athletes and enthusiasts while fostering a sense of camaraderie and excitement for alpine sports.

Community Building:

• Develop and execute community engagement plans to unite alpine sports enthusiasts and cultivate a strong sense of belonging.
• Organize and oversee events, workshops, and gatherings to bring together athletes, novices, and industry professionals for skill-sharing and networking.
• Foster online community growth through social media, forums, and other digital platforms, promoting discussion and knowledge exchange.
• Strong self-awareness and ability to work with a diverse group of stakeholders

Program Development:

• Create and manage key relationships with identified clubs, organizations, and resorts
• Scout, identify, and propose talent and partnership opportunities to the local marketing manager
• Activate brand/product launches, support early season sales through field activation, product teasing online

Education and Awareness:

• Organize and execute on-snow demos to support sales, marketing and category teams
• Organize workshops and seminars to educate the community about responsible practices, including Leave No Trace principles and environmental sustainability.

Partnerships and Sponsorships:

• Identify, establish, and maintain partnerships with relevant industry stakeholders, such as equipment manufacturers, outdoor gear retailers, and local businesses.
• Secure sponsorships for community events and programs to enhance their quality and reach.

Tracking and Reporting:

• Manage travel expenses and local marketing budget as assigned
• Recommend platforms and other services that can support the team with necessary reporting
• Responsible for CANADA consumer sports marketing scorecard reporting (ex: ambassadors, events, product seeded, PR)
• Create a return-on-investment model for local ambassadors/junior athletes with manager\xe2\x80\x99s support

Support and Management:

• Manage day to day relationships with local ambassador and junior athlete teams in alignment with regional guidance, inclusive of local team management responsibility as defined by leadership

Qualifications

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 3 - 5 years practical experience in Alpine Ski industry is required
• Bachelor\xe2\x80\x99s degree in Business, Marketing or equivalent combination of education and related experience
• Energy, positive attitude, solution finding! You are one of the faces of the alpine brand
• Deep knowledge of the ski community and industry
• Ski tuning, ski mounting and boot fitting experience
• Planning, organizing and preparation
• Excellent communication and presentation skills
• Self-motivated with the ability to manage multiple projects at once while prioritizing based on the business
• Budget management as requested
• Ability to clearly brief teams and deliver results
• Passion for promoting environmental sustainability and responsible outdoor practices.
• Ability to work flexible hours, including weekends and holidays, to accommodate community events.

PHYSICAL DEMANDS & WORKING ENVIRONMENT

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand, and walk. The employee must occasionally kneel, stoop, crouch, twist, and lift to 30 pounds, with or without accommodations.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus. This Job also requires driving and possession of a state issued Driver\xe2\x80\x99s License.

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Additional Information

Permanent Contract, Full Time

Job based in British Columbia, CANADA

Salomon