Posting date: February 23, 2023 Closing date: March 15, 2023 Direct report: Senior Director, Destination & Market Development Location: Sun Peaks, BC Position: Permanent, Full Time (37.5/week) Company Overview Founded in 1996, Tourism Sun Peaks is a not-for-profit, member-based destination marketing and management organization with over 1,500 members representing accommodations, activities/ attractions, restaurants, retail and homeowners. Our team is a group of outdoor enthusiasts and we love our backyard. We work to grow Sun Peaks\xe2\x80\x99 reputation as one of the leading mountain resort destinations in Canada. Position Overview Reporting to the Senior Director, Destination and Market Development, the Specialist is responsible for raising awareness of Sun Peaks through the traditional travel media program and supporting the overall efforts of the department. This role is extremely detail oriented and requires a high level of professionalism and accuracy. The Specialist excels in their ability to multi task and balance priorities. Focus is placed on implementing the traditional media program including, coordinating itineraries and hosting media, travel trade and industry as required and ensuring all media related material is current. Key Responsibilities
Act as the primary liaison related to travel media and fulfill media requests
Foster relationships with journalists, freelancers, industry and Sun Peaks stakeholders
Mine unique story ideas from within Sun Peaks that resonate and are on trend
Create press releases, story ideas, trade newsletter and other editorial material as required
Work closely with the Market Development Manager to coordinate show schedules, registration and logistics
Oversee the departments collateral needs including tradeshow flatsheets and booth materials
Create, coordinate and execute media, travel trade and industry familiarisation tour itineraries
Maintain the media and trade web page with current content and updated training presentations
Qualifications
Post secondary education with a concentration in tourism, public relations or communications
Minimum 2 years experience working with media or in a DMO environment
Must be able to travel outside of Canada, (have a valid passport)
Must be proficient in English, additional languages are an asset
Skills, Knowledge and Abilities
Proven ability to manage multiple projects and work with a high level of efficiency
Detail oriented with strong organizational and time management skills
Superior professional communication skills (written, oral, interpersonal and public speaking)
Ability to generate interest through compelling storytelling
Advance writing ability (creative and professional)
Proactive and innovative in your approach
Competency in Microsoft Office Suite
Ability to work weekends and evenings as required, some travel may be required
Enjoys and is motivated by working both autonomously and in a team setting
Passion and energy for the outdoor and mountain lifestyle
Intermediate or advanced skiing and/or mountain biking ability would be an asset
Submission without a cover letter will not be considered.*Due to the high volume of applications, only those considered will be contacted. Job Types: Full-time, Permanent Benefits:
Dental care
Disability insurance
Extended health care
Flexible schedule
Life insurance
RRSP match
Vision care
Flexible Language Requirement:
French not required
Application question(s):
You must have a valid passport with the ability to travel internationally.
Only those that are legally allowed to work in Canada will be considered.
Work Location: Hybrid remote in Sun Peaks, BC V0E 5N0 Application deadline: 2023-03-15
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