Job Description

Our family of 134,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better - great experiences, families, communities, and our employees. We are a family nurturing families.

A proudly Canadian company, we started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1500 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family.

Ready to Make an impact?

The Brand Marketing Specialist, Full Service will assist in the development and execution of integrated marketing plans for the Sobeys and Safeway banners. They will work with a cross functional team of internal and external/agency partners to help bring the banner brand strategies to life for the consumer.

Here\'s where you\'ll be focusing:

• Understand the brand strategy and act as a brand champion through marketing activations
• Collaborate with Brand Marketing Manager, Sobeys & Safeway on marketing programs that support the brand strategy including brief development, creative evaluation and tactical execution
• Work with Full Service (Sobeys, Safeway) Brand Marketing teams to share best practices, and assets as required for campaign/program activation in other banners
• Engage internal cross-functional partners including Field Marketing, Creative Studio, Content Services, Digital, Loyalty, Merchandising, Business & Customer Insights, Category and external agency partners, to activate programs which support the marketing priorities
• Assist with management of vendor partner programs and sponsorships
• Assist with management and execution of project tracking for marketing calendars, business updates, and quarterly updates
• Develop and manage promotional and marketing plan project work streams including project management and follow-ups, creative proof approvals and budget reconciliation
• Work closely with Customer Insights and external partners to conduct pre/post-campaign reporting and analysis; identifying trends and recommendations for improvements

What you have to offer:

• An Undergraduate Degree, preferably in business, commerce or marketing discipline. MBA is considered an asset, but not required
• 5 years of relevant work experience in retail, advertising, marketing or merchandising environment or consumer packaged goods industry
• Proficient in Microsoft Office Suite
• Passion for food

We offer teammates competitive total compensation packages that will vary by role and location. Some websites share our job opportunities and may provide salary estimates without our knowledge. These estimates are based on similar jobs and postings for general comparison, but these numbers are not provided by or monitored for accuracy by our organization. We look forward to discussing the specific compensation details relevant to this role with candidates who are selected to move forward in the recruitment process.

Sobeys is committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process.

While all responses are appreciated only those being considered for interviews will be acknowledged.

We appreciate the interest from the Staffing industry however respectfully request no calls or unsolicited resumes from Agencies.

Sobeys