Job Description

POSITION: Specialist, Digital Marketing and Content (bilingual French/English)
REPORTING TO: Manager, Marketing
LOCATION: Toronto, Ontario or Montreal, Quebec (hybrid)
WEBSITE: www.pathwaystoeducation.caSpecialist, Digital Marketing and Content, Pathways to Education Canada
We're looking for someone who can change the paradigm for Canadian youth living in poverty. Someone who enjoys building partnerships, making an impact, and working with energetic, high-performing teams. Is that you?Pathways to Education is a national, charitable organization breaking the cycle of poverty through education. Its award-winning program is creating positive social change by supporting youth living in low-income communities to overcome barriers to education, graduate from high school, and build the foundation for a successful future. Through the collective power of partnerships, Pathways to Education's innovative program is preparing youth for tomorrow.The Opportunity
Pathways to Education is seeking a fully bilingual, creative, impact-focused Specialist, Digital Marketing and Content. As a key member of the Marketing Communications team, you will champion the voices of the communities and youth we serve across our digital channels. You will tell compelling impact stories, grow our audiences, and use data and analytics to shape our channels. As a fully bilingual content creator, you will develop both English and Quebec French content to engage stakeholders nationwide.
You will manage and develop Pathways' digital channels, creating engaging multimedia content to ensure a consistent online presence. You'll target key audiences and improve our use of digital marketing tools - while staying up to date with the latest digital marketing trends and tools.What You'll Do

• Create engaging, bilingual, on-brand content for all digital channels (including social media, e-marketing and web) using Adobe Creative Suite, Canva, other design tools, working with external agencies as needed.
• Manage a monthly content calendar, with support from the Marketing Manager, that includes content across social media, email and news articles.
• Day-to-day management of all Pathways social media channels, including content creation and paid and organic posts; engage online with followers and key stakeholders in both French and English.
• Support in the creation of digital analytics reports using tools such as Google Analytics, Google Tag Manager and Meltwater to track campaigns and inform strategy.
• Support in the execution of digital marketing fundraising campaigns across platforms such as social media, search engines, email, and websites.
• Stay up-to-date with the latest digital marketing trends to ensure continued relevance.

What You Bring

• Minimum 2 years' experience working in a digital marketing and content creation role, with an understanding of charity communications and fundraising preferred.
• Fully fluent in French and English. Excellent communication skills, written and verbal.
• Post-secondary degree in Marketing, Communications or related field preferred.
• Hands-on experience with a range of digital marketing channels, including social media, website CMS and email marketing software.
• Ability to tell engaging stories and create multi-media content (graphics, video and copy) with a variety of tools such as Adobe Creative Suite, Canva and Premier Pro.
• Ability to adapt key messages and on-brand content for a variety of audiences.
• Experience with digital management and analytics tools such as Google Analytics, Google Tag Manager, Meltwater, Hubspot.
• Demonstrated ability to learn new skills and take initiative - independently and collaboratively.
• Demonstrated ability to be flexible, and think outside the box to solve problems.

What We Offer

• An exciting opportunity to be part of a leading not-for-profit dedicated to excellence and impact.
• A collaborative work environment with a culture of innovation.
• Opportunities for learning and professional development.
• Competitive salary.
• Generous vacation and health benefits package.
• Group RRSP program.

To confidentially explore this opportunity, please submit a cover letter in French and in English and resume using the online application process. Applications will be accepted until 5 PM on April 7, 2025. Pathways Canada thanks all applicants for their interest. Due to volume, only those who qualify for an interview will be contacted. Should you require any assistance and/or accommodation through your application process, please send an email with the subject line 'Specialist, Digital Marketing and Content - Request' to talent@pathwayscanada.ca.Pathways to Education Canada is committed to fostering a diverse work environment, one that is inclusive of different races, ethnic origin, citizenship, gender identity, gender expression, sexual orientation, ages, family status, disability status, and intersectional identities. All interested candidates are encouraged to apply and advise us of any accommodations or supports needed to ensure fair and equitable access throughout the recruitment and selection process.Requirements

• Essential - French and English
• Essential - Experience digital analytics tools (ex. Google Analytics, Google Tag Manager, Meltwater, HubSpot)
• Important - Ability to tell engaging stories and create multi-media content (graphics, video and copy) with a variety of tools such as Adobe Creative Suite, Canva and Premier Pro.
• Essential - Minimum 2 years' experience working in a digital marketing and content creation role.

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