Job Description

Are You Ready to Make It Happen at Mondel?z International?

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in-store point-of-sale (POS) activation requirements.

How you will contribute

You will:

Engage brand & category teams on appropriate channel requirements and relevant timelines Understand and develop with marketing the most appropriate campaign plans by category and retailer Understand the key drivers of purchase be responsible for the development of account/channel specific POS materials Track, post-evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Experience in a fast-moving consumer goods industry with experience working with grocery customers preferred Project management in a supply chain or commercial context Analytical skills Organizing and prioritizing Problem solving Finding new and innovative solutions Teamwork Customer and category knowledge a distinct advantage

Mondel?z International (Canada) is looking for an experienced Specialist, CP&A, Shopper Activation to join our Marketing Team. The successful candidate is a motivated and highly organized marketer who is passionate about transforming brand priorities into compelling shopper experiences with our customer partners. If you are enthusiastic, enjoy working collaboratively with multiple internal and external stakeholders, thrive in a fast-paced environment, and have the desire to create and execute integrated shopper marketing programs that bring our iconic family of brands to life, we would love to hear from you.


This role partners closely with our Brand and Sales customer business teams, supporting both annual customer business planning and the full end-to-end oversight, management, development/adaptation, and execution of customer-specific and brand-led shopper marketing programs. In addition, this role is responsible for leading the briefing, creation, development, implementation, and flawless execution of our quarterly multi-category Scale activations, delivering full-funnel OMNI plans, in partnership with multiple internal key stakeholders and external agencies. Budget planning, management, and post-program analysis are also critical components of success.

Key Responsibilities:

Strategic Planning & Shopper Marketing Leadership

Lead the strategic development of impactful, innovative, insight-driven Shopper Marketing strategies rooted in a customer-centric and consumer-first mindset. Create and deliver OMNI activations to optimize the pre-shop planning stage, build brand engagement, and drive shopper conversion across in-store and digital touchpoints Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest-value customer programs that fuel category growth and market share gains.

Program Management & Execution Excellence

Oversee the end-to-end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post-program analysis, inclusive of channel promotional materials Work collaboratively with cross-functional partners (Brand, Sales, Category, Perfect Store, Finance, Creative etc.) and agency partners to ensure executional excellence Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best-in-class programs Develop strong briefs to agencies and internal design teams that translate strategies into high performing, 360 creative communications

Analytical Rigor & Performance Optimization

Track program performance and develop clear, actionable post-evaluations with measurable insights and recommendations for future strategy development. Leverage AC Nielsen and other data sources to generate customer-specific insights, inform decision-making and validate ROI

Stakeholder Communication & Leadership

Present program strategies, plans and results confidently to both key internal stakeholders and external Customers Demonstrate strong collaborative leadership, building trusted relationships across internal cross-functional teams & external Customer teams

To be successful in this role, the candidate requirements include 5-7 years of job experience, with strong knowledge and experience working with Canada's largest retail customers:

Bachelor's degree in business with a specialist in Marketing and/or Commerce or a related field Experience in a fast-moving consumer packaged goods industry preferred. Strong knowledge of the Canadian retail environment and understanding of how to develop full-funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e-commerce. Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence. Demonstrated experience writing and delivering effective briefs to agencies (and the internal design team) that result in effective creative communication and 360 programs. Strong business acumen combined with proficiency in AC Neilsen and demonstrated comfort working with data to uncover insights and evaluate performance is a requirement. Bilingual is not required but an asset.

Mondel?z International (Canada) est a la recherche d'un d'un gestionnaire du marketing destine aux acheteurs et des activations a grande echelle experimente pour rejoindre notre equipe de marketing. Le candidat retenu est un marketeur motive et tres organise, passionne par la transformation des priorites de marque en experiences attrayantes pour les acheteurs avec nos partenaires commerciaux. Si vous etes enthousiaste, aimez travailler en collaboration avec plusieurs parties prenantes internes et externes, prosperez dans un environnement dynamique et souhaitez creer et executer des programmes de marketing destine aux acheteurs integres qui donnent vie a notre famille de marques emblematiques, nous serions ravis de recevoir votre candidature.


Le titulaire de ce poste travaille en etroite collaboration avec nos equipes de marque et des ventes (commercial-client) en soutenant a la fois la planification annuelle et la planification client, ainsi que la supervision complete, la gestion, le developpement/l'adaptation et l'execution de programmes de marketing destine aux acheteurs specifiques aux clients et menes par la marque. En outre, ce poste est responsable des briefings, de la creation, du developpement, de la mise en oeuvre et de l'execution sans faille de nos activations a grande echelle multicategorielles, en mettant en oeuvre des plans OMNI et en collaboration avec plusieurs parties prenantes internes ainsi que des agences externes. La planification et la gestion budgetaire, ainsi que l'analyse post-programme, constituent egalement des elements essentiels de la reussite.


Responsabilites cles :

Planification strategique et leadership en marketing destine aux acheteurs

Diriger le developpement strategique de strategies de marketing destine aux acheteurs percutantes, innovantes et basees sur les perspectives, en adoptant une approche centree sur le client et orientee vers le consommateur Creer et mettre en oeuvre des activations OMNI pour optimiser la phase de planification preachat, renforcer l'engagement envers la marque et stimuler la conversion des acheteurs sur les points de contact en magasin et numeriques Exploiter les perspectives externes et internes ainsi que les lecons tirees des programmes precedents afin d'optimiser les activites existantes et identifier et evaluer les programmes clients a plus forte valeur ajoutee, favorisant la croissance des categories et les gains de part de marche

Gestion de programmes et excellence operationnelle

Superviser l'execution de bout en bout des priorites de marketing destine aux acheteurs et des activations a grande echelle nationales, de l'ideation et de la proposition jusqu'au developpement, a l'adaptation, au deploiement et a l'analyse post-programme, y compris les supports promotionnels pour les reseaux Collaborer avec les partenaires interfonctionnels (marques, ventes, categorie, magasin parfait, finance, creatif, etc.) et les agences partenaires afin d'assurer l'excellence operationnelle Gerer les delais, budgets, le developpement creatif et les approbations afin d'assurer une rigueur operationnelle et la mise en oeuvre coherente des programmes de premier ordre Elaborer des briefings solides a l'intention des agences et des equipes de conception internes afin de traduire les strategies en communications creatives 360 hautement performantes

Rigueur analytique et optimisation des performances

Suivre la performance des programmes et elaborer des post-evaluations claires et exploitables avec des perspectives mesurables et des recommandations pour le developpement de futures strategies Tirer parti d'AC Nielsen et d'autres sources de donnees pour generer des perspectives specifiques aux clients, orienter la prise de decision et valider le retour sur investissement

Communication avec les parties prenantes et leadership

Presenter avec assurance les strategies, plans et resultats aux principales parties prenantes et aux clients externes Faire preuve d'un leadership collaboratif solide en etablissant des relations de confiance avec les equipes internes interfonctionnelles et les equipes clients externes

Pour reussir dans ce poste, les exigences comprennent de 5 a 7 ans d'experience professionnelle ainsi qu'une solide connaissance et une experience pertinente aupres des plus grands detaillants au Canada :

Baccalaureat en administration des affaires avec une specialisation en marketing et/ou en commerce ou dans un domaine connexe De preference, une experience dans le secteur des biens de consommation courante a rotation rapide Solide connaissance de l'environnement du commerce de detail canadien et comprehension de la maniere de developper des experiences de marketing OMNI ainsi que des elements qui ont un impact sur le parcours d'achat et generent la conversion en magasin et en commerce electronique Capacite averee a gerer simultanement plusieurs projets, priorites et parties prenantes cles afin de respecter les elements livrables et maintenir l'excellence operationnelle Experience averee dans la redaction et la presentation de briefings efficaces aux agences (et a l'equipe de conception interne) permettant de produire des communications creatives et des programmes 360 efficaces. Solide sens des affaires combine a une maitrise d'AC Nielsen et a une aisance demontree dans le travail avec les donnees pour en extraire des perspectives, requis pour ce poste

Le bilinguisme n'est pas requis, mais constitue un atout.


No Relocation support available
Business Unit Summary


With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their categories, and our manufacturers and pastry chefs have an enviable mission to create and manufacture chocolate, cookies, crackers and candy in our iconic factories and locations across Ontario. A company with many ambitious growth targets, we have invested close to $250 million in our Ontario plants in recent years alone; We run marketing campaigns promoting innovative products such as Cadbury Dark Milk tablets and OREO Birthday Cake and Peppermint Bark cookies. Our community of more than 2,683 employees is present across Canada and our head office is in Toronto. Passion and dedication characterize our Company. We encourage all our employees to be themselves at work, to speak out and to encourage diversity in all areas of activity. In addition, we foster a flexible work environment and place great importance on the notions of trust and empathy to promote a true sense of belonging.


Mondelez welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates with disabilities taking part in all aspects of the selection process. Please note that the term "accommodation" in this posting means changes that are made in order to meet the needs of a person with disabilities and not lodging.


Job Type


Regular
Category Planning & Activation
Sales