Job Description

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve - we care.
What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow's health today, we want to hear from you.
Role principal
Le Specialiste Marketing, Fidelisation est responsable de la gestion et de l'execution des activites marketing liees au programme de fidelite. Ce role vise a assurer la coherence et la valorisation de l'image de marque du programme au sein des bannieres de detail. Le titulaire s'appuiera sur les donnees et la segmentation pour stimuler l'acquisition, la retention et l'engagement des clients, augmenter le trafic en magasin et maximiser les opportunites de conversion.
Responsabilites principales

• Image de marque : Garantir la coherence et la valorisation du programme de fidelite dans l'ensemble des bannieres et points de communication.
• Campagnes publicitaires : Collaborer avec les agences creatives et publicitaires pour concevoir des campagnes percutantes alignees sur les objectifs strategiques.
• Gestion du programme : Assurer la gestion operationnelle du programme en lien avec les partenaires internes et externes.
• Marketing multicanal : Planifier, coordonner et executer des activites marketing sur les canaux numeriques, reseaux sociaux, courriel et en magasin.
• Engagement client : Deployer des strategies d'acquisition, de retention et d'engagement pour maximiser la valeur client.
• Plateforme promotionnelle : Gerer la plateforme d'offres de fidelite (planification, mise en ligne, optimisation).
• Analyse et segmentation : Cartographier les parcours clients, developper des segmentations et identifier des opportunites pour accroitre l'engagement et les revenus.
• Production creative : Superviser la creation des visuels avec le studio interne et garantir la qualite des livrables.
• Amelioration continue : Identifier et recommander des optimisations des processus existants.
• Gestion budgetaire : Assurer le suivi des factures fournisseurs et du budget.
• Analyse de performance : Evaluer les resultats des campagnes, produire des bilans et partager les apprentissages.

• Veille concurrentielle : Suivre les tendances du marche et les programmes de fidelite concurrents.
• Support en magasin : Developper des outils pour faciliter l'execution en point de vente.
• Suivi des KPI : Preparer des rapports de performance.
• Support client : Repondre aux questions liees au programme en collaboration avec le Service Client.
• Collaboration technologique : Travailler avec les equipes TI pour developper et optimiser des solutions favorisant l'engagement.

Qualifications requises

• Baccalaureat en marketing, communication, administration des affaires ou domaine connexe.
• Minimum 3 ans d'experience en marketing, idealement dans la gestion de programme de fidelite et campagnes publicitaires.
• Experience averee en gestion de projets et coordination avec des agences externes.
• Maitrise des strategies numeriques, des outils analytiques et des strategies de communication

Competences cles

• Excellentes aptitudes en gestion de projets et capacite a mener plusieurs initiatives simultanement.
• Bilingue francais/anglais avec une expertise en francais et solides competences interpersonnelles.
• Maitrise des outils technologiques et analytiques (Suite Office, Facebook Insights, Google Analytics, Asana).
• Forte capacite d'analyse et de prise de decision basee sur les donnees.
• Creativite et sens de l'innovation.
• Autonomie et esprit d'equipe.
• Experience dans le commerce de detail ou le secteur de la sante un atout.
• Interet marque pour les nouvelles technologies et plateformes.

Position Overview
The Loyalty Marketing Specialist is responsible for managing and executing marketing activities related to the loyalty program. This role ensures brand consistency and enhances the program's image across retail banners. The ideal candidate will leverage data and segmentation to drive customer acquisition, retention, and engagement, increasing in-store traffic and maximizing conversion opportunities.
Key Responsibilities

• Brand Consistency: Maintain and enhance the loyalty program's brand image across all retail banners and communication channels.
• Campaign Development: Collaborate with creative and advertising agencies to design impactful campaigns aligned with strategic objectives and brand identity.
• Program Management: Oversee operational aspects of the loyalty program in coordination with internal and external partners.
• Multichannel Marketing: Plan, coordinate, and execute marketing activities across digital, social media, email, and in-store channels.
• Customer Engagement: Deploy strategies for acquisition, retention, and engagement to optimize customer lifetime value.
• Promotional Platform Management: Manage the loyalty offers platform, including planning, publishing, and optimizing content for maximum performance.
• Customer Insights: Map customer journeys, develop segmentation strategies, and identify opportunities to increase engagement and revenue.
• Creative Production: Supervise visual production with the internal graphic studio and ensure quality deliverables.
• Process Improvement: Recommend enhancements to existing processes for greater efficiency.
• Budget Management: Monitor budget compliance.

• Performance Analysis: Analyze campaign results, prepare post-campaign reports, and share insights with stakeholders.
• Market Intelligence: Conduct competitive analysis on loyalty programs and advertising trends.
• In-Store Support: Develop tools to facilitate program execution in stores.
• Reporting: Track KPIs and prepare performance reports.
• Customer Support: Assist the Customer Service team with program-related inquiries.
• Technology Collaboration: Work with technology teams to develop and optimize products that enhance program engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum 3 years of marketing experience, ideally in loyalty program management and advertising campaigns.
• Proven project management experience and coordination with external agencies.
• Strong knowledge of digital strategies, analytical tools, and communication best practices.

Key Skills

• Excellent project management and multitasking abilities.
• Bilingual (French/English) with strong proficiency in French and excellent interpersonal skills.
• Proficiency in technology and analytics tools (Microsoft Office Suite, Facebook Insights, Google Analytics, Asana).
• Strong analytical and data-driven decision-making skills.
• Creativity and innovative mindset.
• Ability to work independently and collaboratively.
• Experience in retail or healthcare is an asset.
• Strong interest in emerging technologies and platforms.

The incumbent of this position will provide daily support to internal and/or external clients outside Quebec and/or in the United States. Therefore, he/she must be proficient in spoken and written English. Please note that the number of positions requiring English language skills has been limited where possible.
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Le.la titulaire de ce poste aura a soutenir de facon quotidienne des clients internes et/ou externes a l'exterieur du Quebec et/ou aux Etats-Unis. Par consequent, ce poste requiert une maitrise de l'anglais a l'ecrit et a l'oral. Veuillez noter que le nombre de postes dont les taches requierent une connaissance de la langue anglaise a ete restreint dans la mesure du possible.
We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please
Our Base Pay Range for this position
$70,600 - $117,600
McKesson is an Equal Opportunity Employer
McKesson provides equal employment opportunities to applicants and employees and is committed to a diverse and inclusive environment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age or genetic information. For additional information on McKesson's full Equal Employment Opportunity policies, visit our page.
Join us at McKesson!

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