We need you at Pilothouse! We\'re a fast-growing performance marketing agency that manages tens of millions/mo in direct-response ad spend for awesome direct-to-consumer brands. Alongside our team of 170+ members spanning Media Buyers, Copywriters, Content Managers, Landing Page Developers, Content Creators, Email & SMS Coordinators, Comment Moderators, UGC & Influencer Managers, we need a Social Media Buyer (FB and Instagram) to support the team in achieving aggressive growth goals for the agency. About the Position: Our Social Media Buying positions are all about learning, taking ownership, and growth. We\'re looking to build a team of like-minded passionate people to accelerate their skills with unmatched training through our Pilot Program, graduating themselves into leading some of the largest growth accounts across the globe. You\'re going to become a quarterback \xe2\x80\x93 someone with a passion for marketing and a drive to learn as much as possible, as quickly as possible. In this role, you\xe2\x80\x99ll be given the keys to work directly with clients to help achieve their dreams and goals. We primarily work with Facebook/Instagram advertising but experience with TikTok, ad creative, pages, and Shopify will also be a valuable asset. You\xe2\x80\x99ll be responsible for setting strategic direction, building and communicating timelines, and managing deliverables. Most importantly, you will implement opportunities to optimize on an ongoing basis to scale results for clients. Don\'t worry, our brilliant team of media buyers are here to help you along the way. In This Role, you Will: - Create and manage high-performing paid acquisition campaigns across Facebook, Instagram, and TikTok.
- Prioritize and manage multiple tasks and projects simultaneously in a fast-paced team environment.
- Taking lead on building ads, creatives, pages, and other needle-moving assets that increase conversion rates and the overall performance of your campaigns.
- Test, test, and test again. Through ongoing review and optimization of the full user journey, you will lower the CPA (cost per acquisition) of each campaign to ensure that targets and goals are being conquered.
- Present findings and report on results. What is working and why? What are the next opportunities? How can we best scale the campaign?
- Lead the development of content strategies for a range of Pilothouse client brands.
- Evaluate and iterate on creatives based on performance data.
- Collaborate with the media buyers and clients to test new content, reporting key findings back to clients
- Key factor for success in this position: Constantly test new approaches for scaling your client\xe2\x80\x99s brand. Think your idea might be crazy? You won\xe2\x80\x99t know until you try. Using this approach to accumulate data helps optimize performance and provides our clients with super valuable data. About Pilothouse: We work with disruptive brands, big budgets, and make crazy ideas come to life! Our model is built upon the core values of Alignment and Transparency, which means unlike traditional agencies that win by charging huge retainers, Pilothouse wins by delivering huge results. We are focused on building a team of hustlers who are passionate about the Direct-To-Consumer space and who are eager to learn and grow. We push each other to do awesome work and encourage team members to bring even the wildest ideas forward. Benefits - Virtual events
- Flexible work schedule
- Benefits plan
- Additional perks if you\xe2\x80\x99re ever in town/looking to join us at the office!
- Commuter friendly - we have bike storage inside our office
- Dog friendly
- Beer on tap (other drinks and snacks available)
- Foosball and basketball hoop Your Application Will Require a Case Study Component: Along with your resume and cover letter, please complete this case study and include your report in the application (you can include it at the end of your cover letter). Answers can be brief. Be sure to include a brief explanation of why you are interested in the paid media space in your cover letter. Feel free to include an example of some of the awesome things you\'ve done that make you stand out - the nerdier the better. Practice Case for a new SMART Dog Leash: You\xe2\x80\x99ve just been hired to run paid advertisements for a new company promoting their SMART Dog Leash through their Shopify Store. The objective of your account is to acquire New Customers at a cost of $30/customer. This new dog leash is fully equipped with a walking sensor and Bluetooth compatibility. It can do things like calculate distance walked, play music, and even glow in the dark. There\xe2\x80\x99s a huge audience of dog owners out there who would love to have this in their hands! Your budget is approximately $500 CAD/Day. 1. What are some of the key factors you would consider when building out your advertising campaigns?
2. What are some of the challenges you might face on this account?
3. What style of ads do you think would perform best and how would you compare results?
4. Any cool ideas you\'d want to test?
5. What would a good marketing funnel look like?
6. Are there other platform or Shopify strategies to make this more profitable for the client? We appreciate your time and thank all applicants for their interest, but will only be responding to shortlisted applicants. Job Type: Full-time