Job Description

Job Title: Social Media Strategist - Term Contract

Reports to: Communications Lead

Employee type: Full Time (37.5 hrs/week) - Term (up to 3 years)

THE OPPORTUNITY

The Canadian Alliance to End Homelessness (CAEH) leads a national movement of individuals, organizations and communities working together to end homelessness in Canada. The CAEH works toward a Canada without homelessness. We do it by helping communities and governments across the country apply proven approaches to transform programs, policies, and systems toward the goal of ending homelessness.

Diversity & Inclusion

CAEH strives for inclusivity and diversity by attracting extraordinary people from diverse backgrounds and lived experiences. Candidates with lived experience of homelessness and/or who self-identify as being from a marginalized community, including Indigenous peoples, racialized persons, persons with

disabilities and 2SLGBTQQIA persons are encouraged to apply and will be prioritized. We welcome people to self-identify within their cover letters if they are comfortable doing so, but this is not a requirement for application. We are committed to equitable and fair opportunity in the recruitment, selection, training, compensation, promotion, and benefits of all employees.

THE ROLE

Reporting to the Communications Lead and operating within a small team of high-performing communications professionals, the Social Media Strategist is responsible for digital storytelling, content creation, and community engagement across multiple platforms, to support CAEH's work to end homelessness and the housing crisis. They will develop social media strategies that build belief that homelessness can be ended; share facts, lessons and success stories; and build relationships with online communities and stakeholders. Their campaigns and content will amplify the stories of people and communities working to end homelessness in Canada - particularly those with lived experience of homelessness.

The ideal candidate is a talented and creative content creator and social media manager with experience applying their skills in the context of non-profits, issue-based advocacy and awareness-raising, political campaigns or social justice movements. The successful applicant will be passionate about bringing their skills to the work of ending homelessness in Canada.

This role supports the mission of ending homelessness by:

Creating compelling content to build belief that ending homelessness is possible and necessary.

Helping more people in the sector learn about effective strategies and programs to end homelessness and engaging the public in this work.

Key Responsibilities

Content Creation:

Produce compelling social media content - including visual and video content - that drives action and builds belief that ending homelessness is possible, including through showcasing best practices and highlighting the stories and leadership of people with lived experience.

Social Media Strategy:

Develop and implement a social media strategy that supports the organization's mission, including building audiences on new platforms (i.e. TikTok, Threads, Bluesky, etc.).

Community Engagement:

Manage and monitor social media accounts, engage with followers, and build relationships with online communities, influencers and advocates to expand our reach and impact.

Digital Campaigning:

Collaborate with the Communications team to integrate social media efforts with broader campaigns and digital organizing strategies.

Rapid Response:

Support rapid-response communications for emerging issues and policy developments.

Digital Inclusion:

Ensure social content is accessible, trauma-informed and representative of diverse communities that CAEH serves.

Performance Tracking & Optimization:

Analyze social media engagement and campaign performance and stay informed on the latest digital trends to inform and continually improve our strategy.

Other Duties

In addition, other duties and special projects, as assigned, to advance the mission of reducing homelessness in Canada.

ABOUT YOU

You are a talented social media manager, content creator, and online relationship builder who is flexible, creative, and passionate about the potential for storytelling to create change. You have your finger on the pulse of the latest social media trends and best practices and can develop a social strategy to grow reach, build awareness, drive engagement and mobilize audiences. You bring experience creating compelling visual and video content for a range of platforms from your time working in non-profits, issue-based advocacy organizations or social and political campaigns. And you're ready to amplify the voices and stories of people working to end homelessness in Canada - particularly those with lived experience of homelessness.

Core Qualifications and Competencies

Bachelor's degree or diploma

in Journalism, Marketing, Communications or a related field (or equivalent experience).

3+ years

of experience in social media management, content creation and/or digital advocacy, including 2+ years applying these skills for non-profits, social justice movements, issue-based advocacy organizations or political campaigns.

Ability to create

compelling visual and video content

to drive engagement and mobilize people to take action.

Experience

in crisis communications and reputation management

on digital platforms.

Ability to

build

relationships

with influencers, activists and community partners.

Basic

graphic design and video editing skills

(e.g. Canva, Adobe Creative Suite, CapCut).

Proficiency in

social media management tools

(e.g. Loomly, Hootsuite, Sprout Social, Later) to optimize performance and track metrics.

Demonstrated skills in SEO, analytics tools and

paid social media advertising

across a range of platforms.

Ability to work independently and produce

quality content

under tight deadlines.

A deep

commitment to the mission

of reducing homelessness, with a sense of urgency to drive meaningful change through public communications.

Deep understanding of

narrative change frameworks

such as Public Narrative, and how to use storytelling for movement-building.

Understanding of diverse populations and challenges, with experience working from a

diversity, equity, inclusion and anti-oppression

framework.

Experience with

accessibility best practices

to ensure all content is inclusive and meets AODA (Accessibility for Ontarians with Disabilities Act) or similar guidelines.

Lived experience

of homelessness, housing insecurity, or working with affected communities is highly valued.

Preferred

On camera content creation experience.

Understanding of narrative change frameworks such as Public Narrative, and how to use storytelling for movement building.

Understanding of how policies, legislation, and local homelessness response systems affect housing outcomes for people experiencing homelessness.

Bilingual (English/French)

THE DETAILS What We Offer

We're committed to supporting our team so they can thrive and show up for the communities we serve. Here's what we're proud to provide:

Hiring Salary Range:

$76,055 - $85,537 annually, with performance-based merit increases.

Time Off:

5 weeks of paid vacation, a paid winter break, and up to 12 sick days annually.

Professional Development:

Access to professional development opportunities.

Pension:

Flexible plan options.

Benefits:

Comprehensive coverage, including virtual wellness and healthcare.

Work Environment:

Flexible arrangements, a supportive online culture, and employee recognition programs.

Wellness:

Resources for mental and physical health.

Community:

Inclusive, employee-led networks and inspiring leaders to support your growth.

Some of these offerings may only be available for full-time permanent team members

Work Environment and Travel

This position can be located anywhere in Canada with preference for a location that is easily accessible to an international airport.

This position requires the ability to work from a virtual/home office location without the standard support available at a business office.

Travel up to four times a year to communities and for meetings may be required.

We value work-life balance and offer flexibility in scheduling when possible.

Software Applications Used

Microsoft 365 including Microsoft Office and Microsoft Teams

Internet browsers and Google Business Apps

Social media platforms, including Meta Business Manager and LinkedIn

Nation Builder

New/Mode

Wordpress

Zoom

Application Process

If you wish to be considered for this role at CAEH, please submit your profile, including a resume, a letter of interest and a

portfolio of 3-5 social posts showing a diversity of your work

and a letter of interest by applying to

CAEH - Careers with CAEH

or

by clicking the Apply Button below.

Applications will be accepted until

Tuesday, July 8

and will be reviewed all at once following the application closing date. Applications will be held in strictest confidence, and we will try our best to follow up promptly to inform you if your candidacy moves forward.

At all points throughout our hiring process, disability-related accommodation is available on request. Please contact hr@caeh.ca with your needs or any questions you may have.

Here's what to expect during our interview process. At any stage, feel free to ask questions about our team, organization, or the role:

Initial Call (30 minutes)

: A short conversation with a hiring team member to discuss your alignment with our mission and the key responsibilities of the role. We'll also cover logistics, such as work location, hours, and compensation.

Second Interview (60 minutes)

: A deeper discussion with the hiring manager and other team members. This interview will focus on your technical skills, experience, and work style.

Final Interview (60 minutes)

: A conversation with additional team members to explore value alignment and how you'd contribute to our organizational culture.

Optional Case Study (if applicable)

: For some roles, we may ask finalists to complete a brief case study (no more than 2 hours of preparation). A stipend will be provided, and the activity will involve presenting your work to the hiring committee.

Job Type: Full-time

Pay: $76,055.00-$85,537.00 per year

Benefits:

Dental care Disability insurance Extended health care Life insurance RRSP match Vision care Work from home
Schedule:

Monday to Friday No weekends
Work Location: Remote