Looking to join a fun-loving and inclusive culture that has your back? Our fast-growing and dynamic company provides a life experience that supports your professional growth and personal well being.
With offices around the world, ServiceRocket's five-star products and services help tech giants like Salesforce, Workplace from Meta, Digital.ai and Atlassian get the most from their software. We enable fast-growing companies to take off. And so will your career!
You will work within Growth Marketing and the content writing team to create and execute a strategy that builds and increases ServiceRocket's organic social media presence. Daily responsibilities will include working with stakeholders to develop/edit/publish content for organic social media campaigns on various platforms including Twitter, Facebook, LinkedIn, Instagram, and others.
Social media content should:
- Build brand awareness
- Be engaging, and compelling
- Adhere to ServiceRocket brand/voice guidelines
- Effectively exhibit thought leadership
- Showcase culture
- Drive traffic
- Grow followers
- Increase engagement
NOTE: this role will focus on organic, not paid, social media efforts.
Tasks will include:
Writing
- Organic social media posts, paid social media campaigns and other short-form content
Publishing & planning
- Create and manage organic posting calendars for each social media channel
- Publish approved content across different sites
Social media workflow
- Manage organic social media content journey including writing, editing, reviewing, and approving content
- Work closely with the design team to create supporting assets
- Work closely with product marketing managers on campaign strategy and execution
Optimization
- Optimize content using trending topics, hashtags and more
Maintenance
- On-going maintenance of social media channels and content (bios, profiles, etc)
Analytics
- Work closely with business analytics team to ensure the right data is being captured
- Analyze data to improve the impact of initiatives
- Monitor social media analytics to understand the nuances, advantages, and shortcomings of each platform
Monitor trends
- Stay up-to-date with content, audience, and platform trends to ensure ServiceRocket stays current and follows best practices
Requirements
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