Job Description

On behalf of our client, we are searching to find a contract Social Media specialist to coordinate and provide technical leadership for the design and development of bilingual social media strategies, tools, services and digital content to meet corporate communications objectives. This role will manage both English and French language social media communities and provide consultation services to management on social media opportunities and options for the effective communication of policies, programs and services. To provide expertise, briefings and strategic advice to management on social and digital media strategies and solutions. This fully remote role will be for a professional that is mid to senior in career and can operate from anywhere in Canada, running for 12+ month contract with a very well supported organisation. Interviews will start after November 14th, so if there is interest and the fit and timing is there, please apply at your soonest ability.

REQUIRED SKILLS AND EXPERIENCE - Social Media Officer

- 5+ years professional experience in social media management
- Fully Bilingual (French / English) for verbal and written at the advanced level.
- Solid understanding of corporate communications theory, principles, practices; strategic and business communication planning, and social and digital media technology to contribute to the strategic framework and overall vision for social media products and services.
- Advanced knowledge and expertise in current and leading social/digital media trends, markets, platforms, applications, best practices, analytical tools and standards to lead the design, development, testing, implementation and review of social/digital media products; provide strategic communication advice/expertise to client managers and senior management on social/digital media solutions to meet communication objectives; and lead the research/development of social media tools, systems, processes and content.
- Ability to effectively review relevant legislation, government/ministry policies, directives and standards to ensure that social/digital media products and services are consistent with corporate requirements.
- Computer proficiency with knowledge of Microsoft Suite programs in PC/Windows environment, User interfaces, browser compatibilities to ensure optimal delivery of social media initiatives; familiarity with development of web pages including HTML, CSS, W3C standards for web development, search engine optimization to develop content for best results and design capabilities for social media, including knowledge of photo and video editing software.
- Possess planning and coordination skills to plan, execute and manage the development and production of social media communication programs and projects within timelines and budgets.
- Ability to apply reasoning and analytical skills to determine business/program communication requirements, lead the research and assessment of digital and social media technology options, and coordinate the design and development of social/digital media products, tools and services to meet organization communication needs.
- Experience planning and project management skills to lead and coordinate concurrent projects and to participate in cross-agency, inter-governmental and external stakeholder projects.
- Analytical and problem solving skills to determine optimal ways to analyze performance metrics and determine the most effective content to meet the social community needs; and to identify and resolve social media quality and delivery issues.
- Oral and written communication, consultation and presentation skills to articulate emerging information technologies and new communication solution opportunities, and to present authoritative briefings, reports, recommendations, proposals and submissions to senior management.
- Advisory and facilitation skills to work in partnership with Ontario government and stakeholder groups to develop and implement social and digital media strategies, policies and product solutions.

RESPONSIBILITIES - Social Media Officer

- Contributing to the development of a strategic framework and overall vision for social media and digital communication products and services, and leading the development of strategic recommendations for a broad range of digital solutions using multiple social media platforms (e.g. Facebook, Twitter, LinkedIn) to meet corporate communication and marketing objectives and priorities. Develops, recommends and implements policies, procedures, protocols, guidelines and standards for the development of bilingual social and digital media programs/products, and ensures social/digital media systems and processes are consistent with corporate communication policy.
- Overseeing social media presence across all social platforms in both English and French, and leading the development, establishment, implementation and review of bilingual social and digital media publishing plans to promote, showcase and support the effective positioning of policies/programs and to increase awareness, understanding and acceptance
- Leading/conducting the design, development, implementation and maintenance of corporate social media tools and products for internal/external English and French language audiences including multimedia and digital media materials, webcasts, collaboration tools, online communities, etc.
- Creating and executing English and French language social media content calendar for posting appropriate content for various social media sites, and researching and curating relevant and interesting content from other appropriate individuals and/or organizations for social media distribution. Develops editorial, visual and creative content for social media platforms, including copy, graphics, imagery, and rich and digital media, which resonates with the target audience/channel.
- Coordinating the development of bilingual responses to public and stakeholder enquires through social media channels, in consultation with management and senior management, and cultivating discussion and engagement with stakeholders, including online influencers.
- Providing expertise, advice, guidance, and training services to client management/staff on the appropriate use of social media technology and the application of social media tools, systems guidelines and standards. Leads the identification of client communication requirements for specific business programs and initiatives, and determines the opportunities/solutions for social/digital media technology in meeting these communication objectives. Establishes social media project parameters in partnership with managers (e.g. project purpose, target audience, focus, relevant social media tools, resource requirements and timetable); and implements and manages the research and collection of content for design of the social media communication initiative. Liaises with multiple departments and units to define and coordinate social/digital messaging and timing, and ensures adherence to relevant legislation, directives and guidelines related to the posting of digital communications products by agency staff.
- Coordinating the testing, audit and evaluation of the social/digital media communication products to ensure effective quality control, consistency, integrity and continuous improvement of digital technology, content and applications, and to ensure adherence to social/digital media directives, policies, standards and legislative requirements (e.g. accessibility, French language and privacy). Develops, produces and monitors statistical reports on social media activity and effectiveness in promoting programs and engaging stakeholders and the public, and provides briefings and advice to senior management on the results of social media initiatives and recommendations for social media improvements.
- Monitoring and analyzing media/stakeholder/consumer social media channels, and identifying concerns and issues related to social media platforms and content, linkages or management; and developing/implementing methods/strategies for resolution, and/or notifying the issues management team of identified contentious issues.

APPLICATION - Social Media Officer

If you fit the profile and are interested in this position, please apply with your resume as directed here, and / or on our company website. While we thank all interested candidates, only those selected will be contacted. Thank you.

Craig Charnock
Senior Talent Strategist
Craig.charnock@adecco.ca
Adecco ET

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CAM8544