Job Description

Overview

Are you passionate about creating vibrant, engaging content that sparks conversations and builds brand loyalty? We are seeking a dynamic

Social Media Marketing Specialist

to join our innovative marketing team! In this role, you will be at the forefront of our digital presence, crafting compelling campaigns across multiple platforms, analyzing performance metrics, and fostering meaningful relationships with our online community. Your energetic approach and creative flair will drive brand awareness and elevate our social media strategy to new heights. This paid position offers an exciting opportunity to shape the voice of a forward-thinking organization committed to digital excellence.

Responsibilities

Develop and execute comprehensive social media strategies that align with brand goals and target audiences. Create, curate, and manage engaging content including graphics, videos, photography, and written posts tailored for platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Utilize social listening tools to monitor brand mentions, industry trends, and competitor activity to inform content planning and engagement tactics. Manage social media accounts using tools like Hootsuite or Buffer to schedule posts efficiently and maintain consistent messaging. Implement Facebook Advertising campaigns to boost reach and engagement while optimizing ad performance through detailed targeting and A/B testing. Conduct keyword research and SEO best practices to enhance content visibility across search engines and social platforms. Analyze web analytics using Google Analytics and platform-specific insights to measure campaign success, identify opportunities for improvement, and report on key performance indicators. Collaborate with the public relations team to ensure brand messaging is consistent across all channels and manage crisis communications when necessary. Engage actively with followers by responding to comments, messages, and reviews in a timely manner to foster community trust and loyalty. Maintain up-to-date knowledge of digital marketing trends, emerging platforms, and new tools to keep our social media presence innovative and competitive. Support branding initiatives through visual design using Adobe Photoshop, Illustrator, or Adobe Creative Suite applications to produce eye-catching graphics that resonate with our audience. Assist in e-commerce efforts by integrating social media campaigns with online sales strategies for maximum impact.

Qualifications

Proven experience in social media marketing or digital marketing roles with a strong portfolio of successful campaigns. Proficiency in content creation tools such as Adobe Photoshop, Adobe Illustrator, Canva or similar graphic design software. Hands-on experience managing social media platforms using scheduling tools like Hootsuite or Buffer. Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools. Ability to craft compelling written content with excellent proofreading skills that reflect brand voice consistently. Familiarity with Facebook Advertising platform including campaign setup, targeting options, budgeting, and performance analysis. Strong understanding of branding principles combined with creative skills in photography and video editing for diverse content formats. Excellent relationship management skills with the ability to engage audiences authentically across multiple channels. Experience in web analytics to track campaign performance metrics effectively. Knowledge of public relations practices related to online reputation management is a plus. E-commerce experience is advantageous for integrating social media efforts into sales funnels. Join us as a Social Media Marketing Specialist if you're eager to make a tangible impact through innovative digital storytelling! Bring your enthusiasm for social media management combined with your technical expertise--your creativity will help shape our brand's future in the digital landscape!
Job Types: Full-time, Part-time, Permanent

Pay: From $20.00 per hour

Work Location: In person