Job Description

Job Overview

We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic team. The ideal candidate will be responsible for developing and implementing effective social media strategies that enhance our brand presence, engage our audience, and drive traffic to our platforms. This role requires a passion for digital marketing, an eye for graphic design, and a strong understanding of SEO principles.

Duties

Develop, implement, and manage social media strategies across various platforms including Facebook, Instagram, and Twitter. Create engaging content tailored to each platform, including graphics, videos, and written posts. Conduct research to stay updated on industry trends and competitor activities. Collaborate with the team to align social media efforts with overall marketing goals. Analyze metrics to assess the effectiveness of campaigns and adjust strategies accordingly. Optimize content for SEO to improve visibility and engagement. Proofread all content before publication to ensure accuracy and adherence to brand guidelines. Support membership initiatives through targeted social media campaigns aimed at driving sales.

Skills

Proficiency in Adobe Illustrator and Canva for graphic design tasks. Strong understanding of digital marketing principles and best practices. Familiarity with SEO techniques to enhance online visibility. Experience with social media management tools such as Hootsuite. Excellent research skills to identify trends and insights relevant to our audience. Ability to create visually appealing graphics that align with brand identity. Strong proofreading skills with attention to detail in all written communications. A passion for staying current with the latest social media trends and technologies.
Join us in shaping our online presence and engaging with our community through innovative social media strategies!

Job Type: Part-time

Pay: $17.50-$20.00 per hour

Work Location: In person