Job Description

Job Overview

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We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of digital marketing strategies and a passion for engaging audiences through various social media platforms. This role involves developing and implementing effective social media campaigns to enhance brand awareness, drive traffic, and increase sales, particularly in the e-commerce space.

Job Responsibilities:

Lead Generation. Develop and execute social media strategies aligned with business goals, focusing on e-commerce growth. Create engaging content for various platforms including Facebook, Instagram, Twitter, and LinkedIn. Utilize graphic design skills to produce visually appealing posts using Adobe Creative Suite, including Photoshop, Canva and Illustrator. Monitor social media channels for trends, customer feedback, and engagement opportunities. Conduct keyword research and implement SEO best practices to optimize content for search engines. Manage paid advertising campaigns on platforms such as Facebook Advertising to maximize ROI. Analyze performance metrics using tools like Google Analytics and Hootsuite to track engagement and campaign success. Collaborate with the marketing team to integrate social media efforts with overall digital marketing initiatives. Proofread all content to ensure accuracy and consistency in messaging.

Qualifications

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Proven experience in social media management or digital marketing, preferably in an e-commerce environment. Strong knowledge of social media platforms and their respective audiences. Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and other applications within Adobe Creative Suite. Familiarity with social media management tools like Buffer for scheduling posts and analyzing performance metrics. Experience with SEO techniques, keyword research, and content optimization strategies. Excellent written communication skills with a keen eye for detail in proofreading content. Ability to work independently as well as collaboratively within a team environment. A passion for staying updated on industry trends and emerging technologies in digital marketing.
Join us in shaping our brand's online presence while driving engagement through innovative social media strategies!

Job Types: Full-time, Fixed term contract
Contract length: 12 months

Pay: $2,500.00-$3,000.00 per month

Work Location: In person