Job Description

At Angus Valley Montessori Schools, we are looking for an experienced and creative Social Media, Marketing & Events Coordinator to lead our marketing and communications for our growing franchise network.

The ideal candidate has 5-10 years of experience managing a brand and executing marketing strategies within a multi-location or franchise-based organization. You will serve as the main contact between franchisees and head office for all social media, marketing, and event-related matters.

This role combines strategic marketing and digital content creation with hands-on event coordination -- including school open houses, franchise training sessions, and community events. You'll plan, execute, and analyze marketing initiatives that support both head office and franchisee success.

Key Responsibilities: Marketing & Social Media

Develop and implement annual marketing and social media strategies for head office and franchise locations. Create and manage engaging digital content, including posts, stories, videos, interviews, and promotions. Plan and oversee cross-platform campaigns for key initiatives (e.g., summer camp, open houses, franchise recruitment). Manage social media accounts and maintain consistent brand voice across platforms. Build online followers and increase engagement through community management and digital outreach. Develop and manage content calendars, ensuring a steady flow of relevant and high-quality posts. Monitor, analyze, and report on campaign performance using Google Analytics and other tools. Collaborate with designers, developers, and videographers on web, video, and design projects. Oversee website updates, copywriting, and addition of new assets or pages for school locations. Create surveys and collect feedback from franchisees and head office to assess marketing effectiveness. Conduct weekly social media and marketing meetings to plan, review progress, and share updates. Stay current on industry trends and emerging digital best practices.

Event Coordination

Plan, organize, and execute internal and external events, including: School Open Houses Community Outreach Events Franchise Training Sessions and Onboarding Marketing Workshops and Conferences Create surveys for franchisees and staff to gather feedback before and after events. Promote events ahead of time through social media, email campaigns, and other marketing channels. Collaborate on the vision and creative direction for each event, working closely with designers to develop marketing materials, signage, and branded items. Attend events, including weekends, to participate and oversee on-site execution. Capture images and videos during events for content creation. Manage live social media coverage during events and post-event content sharing. Manage event logistics, including venue selection, vendor coordination, budgets, and timelines. Ensure event assets (videos, slideshows, marketing collateral) are current and on-brand. Develop and maintain an annual event calendar for all corporate and franchise events.

Collaboration & Brand Support

Liaise with Franchise Field Officers and school owners to support their marketing and event needs. Assist with the onboarding of new franchisees, providing marketing and social media training. Review advertising opportunities and make recommendations for both corporate and local use. Coordinate with internal departments to ensure consistent brand messaging and execution across all initiatives. Support the development of internal marketing plans for franchise recruitment and operations.

Qualifications

Bachelor's degree in Marketing, Communications, Event Management, or New Media, or equivalent experience. 5-10 years of professional experience in marketing, social media management, and/or event coordination. Proven experience growing brand presence and engagement across multiple locations or franchises. Strong organizational, multitasking, and project management skills. Excellent written, visual, and verbal communication abilities. Proficiency in: Adobe Creative Suite (Photoshop, Illustrator) WordPress, Mailchimp, Google Analytics, Hootsuite Microsoft Office Suite (Excel, Word, PowerPoint) Knowledge of digital, social, and traditional marketing strategies. Strong design aesthetic and hands-on experience creating social media graphics. Self-starter who works well independently and collaboratively in a fast-paced environment. Valid driver's license and access to a vehicle (occasional travel to school locations required). Flexibility to monitor social channels and attend events during evenings or weekends when needed.

Why Join Us

Play a key role in shaping the brand identity of a leading Montessori school network. Be part of a collaborative and passionate team that values creativity and initiative. Work in a supportive environment with opportunities for professional growth and leadership.
May be asked to work on other task/duties if necessary*

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Job Types: Full-time / Office

Job Type: Full-time

Pay: $45,000.00-$50,000.00 per year

Benefits:

Company events On-site parking
Education:

Bachelor's Degree (preferred)
Experience:

Social Media Marketing: 5 years (preferred)
Language:

English (preferred)
Location:

Markham, ON (preferred)
Willingness to travel:

100% (preferred)
Work Location: In person

Expected start date: 2025-11-03